Bath & Body Works Just Made Sourdough a Fragrance Trend (And We’re Here for It)
Bath Body Works Just Made Sourdough a Fragrance Trend And Were Here for It

| Beauty

✨ Let’s get into it ✨

💡 TLDR

Not gonna lie, the gourmand fragrance game is everything. These days, candles smell like funfetti cake, lip glosses are basically strawberry frosting in stick form, and even perfume options are starti…

Not gonna lie, the gourmand fragrance game is everything. These days, candles smell like funfetti cake, lip glosses are basically strawberry frosting in stick form, and even perfume options are starting to read like a bakery window. (Looking at you, Lidl croissant perfume.) But lately, the category has been getting wildly adventurous—think bread, herbs, veggies, even spicy ingredients like cardamom and pepper. Enter Bath & Body Works’ new Rooted collection, a lineup of candles and body care products (with soaps and decor dropping March 23) inspired by the slow-living movement. Basically, it’s celebrating the little things: baking bread, tending a garden, and sipping matcha instead of chugging coffee on your way to work. The scents? Earthy, nostalgic, and so cozy—perfect for Mother’s Day gifting.

The star of the show? Homemade Sourdough, a three-wick candle that smells like freshly baked sourdough bread, whipped butter, and a drizzle of olive oil. If the internet’s obsession with bread-making taught us anything, it’s that the smell of fresh sourdough is basically an instant serotonin boost. The rest of the collection leans into that “kitchen meets garden” energy. There’s Carrot Charm, which blends orange carrot, juicy nectarine, and sugared musk for a scent that’s bright, sparkly, and surprisingly wearable. Meanwhile, Off the Vine taps into a quietly growing trend: tomato scents. This one mixes heirloom tomato, garden geranium, and Mediterranean moss to recreate the vibe of a sun-warmed vegetable garden.

So whether you’re still hooked on sweet scents or ready to dive into savory, Bath & Body Works’ latest launch proves the gourmand category is finally evolving. It’s not just about sugar anymore—it’s about experiencing the kitchen, the garden, and the slow, sweet moments that make life feel good.

Key takeaway? Gourmand fragrances are becoming more nuanced, blending sweet and savory notes to mirror real-life sensory experiences. The Rooted collection’s focus on slow-living makes it a fresh take on the category. And honestly, the sourdough candle? It’s basically a mood booster in candle form.

💫 Main character energy incoming: Would you try the sourdough candle or go full tomato garden.

Main character energy incoming: Would you try the sourdough candle or go full tomato garden? Drop your verdict below!

❓ People Also Ask

Does Bath & Body Works’ Rooted Collection include a sourdough candle?

Yes, the Rooted Collection features a sourdough candle, blending earthy notes with a comforting, baked bread aroma.

What inspired Bath & Body Works’ Rooted Collection?

The Rooted Collection was inspired by nature and comfort, featuring products like the sourdough candle that evoke warmth and familiarity.


💬 What do you think? Let us know in the comments! 👇

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