| Beauty
✨ Let’s get into it ✨
💡 TLDR
Coachella is turning into a beauty festival, with bold, glittery looks and tropical vibes taking over. Think candy-colored eyes, rhinestone lips, and more is more—because why settle for less?
So apparently, Coachella isn’t just about the music—it’s a full-on beauty showdown. As the desert sun rises and the bass drops, festivalgoers are trading minimalism for maximalism, and glitter is the new gold. “This year, festival beauty is all about bold, expressive energy,” says Sydney Stanback, Pinterest’s trend guru. She’s talking about the rise of “tropical showgirl maximalism” and “butterfly makeup”—think swirling, candy-colored eyes and rhinestone-studded lips. Yep, it’s the 2016 glam revival, but with more glitter and less restraint.
The vibe? More is more. Saturated colors, body glitter, and oversized hair are taking over the main stage. Pinterest searches for “butterfly makeup” are up 60%, while “pirate eye makeup” (smudged liner, silver glitter, and creased smoky eyes) is blowing up by 330%. Celeb makeup artist Loftjet calls it the ultimate cover-up for all-nighters—because let’s be real, your mascara will melt. And if you’re into the grungy moon phase, 7 For All Mankind’s F/W 26 show (yes, that one with the smeared-black eyes) is basically the blueprint for this trend.
But don’t worry, neutrals are still in. Celebrity manicurist Naomi Yusada says chocolate tones and warm browns are the desert’s new favorite. Pair them with ultra-glossy top coats for a look that “melts” on the nail. If you’re a maximalist, tiny fruit decals and 3D nail art (think martini glasses and microfruits) are your go-to. Just layer them over clean bases to keep it elevated. And for the glitter queens? Think sculptural jewels and blinged-out sets—Katseye fans, we see you.
Hair? Big, voluminous, and textured. Pinterest’s “Hot Tropic” board is blowing up, with blowouts that feel both curated and personal. Long boho waves (70s meets Woodstock) and loose braids are the ultimate festival staples. Pro tip: Use a flat iron for S-waves and texturizing spray for hold. And yes, those lace scarves and crochet caps are the MVPs for keeping hair contained while still looking like a fashion statement.
💫 What’s your go-to festival look.
Key takeaways? Embrace bold, glittery makeup; nail it with neutrals or tiny whimsy; and go big on hair with texture and accessories. What’s your go-to festival look? Drop your fave trend below—let’s make this year the most lit yet.
❓ People Also Ask
What are the top beauty trends at Coachella 2025?
Bold, colorful makeup with glitter, butterfly eyes, and oversized hair. Think tropical showgirl looks and pirate-inspired eyes with silver glitter and smoky effects.
What is “butterfly makeup”?
A bold trend featuring candy-colored eyes with swirling patterns and rhinestone-studded lips. It’s part of the tropical showgirl maximalism trend at Coachella.
💬 What do you think? Let us know in the comments! 👇