✨ Let’s get into it ✨
💡 TLDR
Gen Z is rewriting style rules, and W is catching up with WYouth—smaller, cooler, and way more real. It’s like a TikTok trend meets vintage fashion, but with way more vibe.
Slay alert: Gen Z is rewriting the rules of style, and W is finally catching up. These kids grew up with Instagram in middle school, TikTok in college, and Tinder before they even knew what a “date” was. Yet somehow, 71% of them still crave the authenticity of print magazines—proof that nostalgia isn’t dead, it’s just dressed in a denim jacket and a Y2K filter. Enter WYouth, the teen sister of W Magazine that’s basically a TikTok trend meets a vintage fashion mag, but with way more vibe.
This isn’t just another glossy magazine—think of it as a time machine. WYouth is rooted in W’s archives but reimagined for Gen Z, with Ava Nirui (formerly of Heaven by Marc Jacobs) and Sara Moonves leading the charge. The braintrust behind it? Sofia Coppola and her teen daughter Cosima Croquet, who’re basically the ultimate cool girl squad. “We want to bring back that spirit of the magazines we grew up with,” says Nirui. “But for today.” That means pop culture experiments, physical media, and a vibe that’s both nostalgic and totally fresh.
The first issue drops in September 2026, and it’s half the size of a regular W—perfect for slipping into a backpack without feeling like you’re carrying a textbook. It’s not just smaller, it’s designed to fit your life. Plus, it’s a mix of style, beauty, and fashion history through Gen Z’s lens. Imagine a mag that’s part TikTok trends, part vintage fashion, and all relatable.
Key points: WYouth is a physical magazine, half the size of a regular W, and it’s got Sofia Coppola and her daughter on board. It’s not just a magazine—it’s a cultural moment.
💫 Your skincare routine, your favorite TikTok trend, or maybe even a selfie with your fave influencer.
So what would you literally stuff in this tiny mag? Your skincare routine, your favorite TikTok trend, or maybe even a selfie with your fave influencer? Drop your thoughts below—let’s make this mag yours.
❓ People Also Ask
What is WYouth?
WYouth is W Magazine’s teen edition, blending TikTok trends with vintage fashion for Gen Z. It’s a time machine reimagining W’s archives with a modern, authentic vibe.
Who leads WYouth?
Ava Nirui and Sara Moonves lead WYouth, with creative input from Sofia Coppola and her daughter Cosima Croquet.
💬 What do you think? Let us know in the comments! 👇