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💡 TLDR
Lilly Pulitzer revamps its iconic print for ocean conservation, while Agolde’s LA flagship turns into a VIP party with a mental health twist.
So May is the month when fashion brands are rolling out collabs that feel like a TikTok trend—limited-edition drops, flagship store debuts, and more. But this year, the vibe is even more intentional.
Print with Purpose, Please
Lilly Pulitzer is giving its iconic Shell Shine print a mission-driven twist, teaming up with Well/Beings to revamp the 1974 design for ocean conservation. The “Print with Purpose” collection feels extra personal for Amanda Hearst Rønning, who modeled in the brand’s 2006 campaign. Across breezy dresses and swimwear, the capsule channels that sun-soaked vibe while supporting marine life. “Seeing Shell Shine reimagined in support of ocean health feels incredibly special,” Hearst Rønning said. That is the kind of collaboration that makes you want to buy a dress just to feel good about it.
💫 “Lilly Pulitzer has always captured the beauty and spirit of the sea, so seeing Shell Shine—an archival print with such a rich history—reimagined in support of ocean health feels incredibly special.”
Flagship Dreams, Melrose Magic
Agolde’s new LA flagship is basically a party in a store, with art, music, and a DJ set from Liv.e. The spot’s sculptural interiors by Niki Haas are a standout, and the Tupac-inspired capsule is a bold statement. But the real MVP? The Los Angeles Philharmonic’s reimagined orchestral version of “California Love” closing the night. If you’re in LA, this is your chance to feel like a VIP.
Mental Health Meets Minimalist Chic
Kenneth Cole and Larroudé are dropping a “Mindful Collection” with clogs, sandals, and mules in finishes like croc-embossed dark oak. A portion of proceeds goes to the Mental Health Coalition, which is a meaningful step in the conversation around mental wellness. And Jimmy Fairly x Missoma’s pearl-and-metal eyewear? That’s the kind of summer-ready accessory that makes you want to text your squad. “Lilly Pulitzer has always captured the beauty and spirit of the sea, so seeing Shell Shine—an archival print with such a rich history—reimagined in support of ocean health feels incredibly special.” What’s your fave May drop? Drop a comment and let us know—because obvi, we’re all just trying to look good while doing good.
❓ People Also Ask
What is the purpose behind Lilly Pulitzer's collaboration with Well/Beings?
Lilly Pulitzer's collaboration with Well/Beings reimagines the Shell Shine print to support ocean conservation. The “Print with Purpose” collection includes breezy dresses and swimwear that channel the brand’s sun-soaked vibe while promoting marine life protection.
What makes Agolde's new LA flagship store unique?
Agolde’s LA flagship features sculptural interiors by Niki Haas, art, music, and a DJ set from Liv.e. The store also showcases a Tupac-inspired capsule and ends with the Los Angeles Philharmonic’s reimagined orchestral version of “California Love.”
How does the Kenneth Cole x Larroudé collaboration support mental health?
The Kenneth Cole x Larroudé “Mindful Collection” includes clogs, sandals, and mules with proceeds supporting the Mental Health Coalition. The collaboration aims to promote mental wellness through minimalist, stylish footwear.
What are some standout May fashion collaborations?
Standout May collaborations include Lilly Pulitzer’s ocean-friendly Shell Shine collection, Agolde’s LA flagship with its artistic and musical elements, and Kenneth Cole x Larroudé’s mental health-focused “Mindful Collection.”
💬 What do you think? Let us know in the comments! 👇
📰 Source: Elle