Chanel Is Officially Taking Over Sterling Point Wardrobes
A fashionable woman wearing a Chanel black and white dress and blue suede bag.

| Fashion & Style

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⏱ 1 min read

💡 TLDR

Chanel actually reached out to collab on *Sterling Point* because Margot Robbie is an ambassador! The wardrobe mixes high-end luxury with cool contemporary brands to nail that perfect, polished "teen times wealthy" vibe.

No thoughts just obsessing over every single outfit Ella Rubin wears in Prime Video’s Sterling Point. Everyone on my feed is losing it over main character Annie’s aesthetic, and honestly, I get the hype. It turns out those high-fashion moments aren’t just a coincidence; they are a total vibe curated by costume designer Marissa Schwartz to show off Annie’s polished, Type-A energy.

The Chanel Connection

The luxury house actually reached out to collaborate because Margot Robbie—who is an executive producer for the show—is a Chanel ambassador. While Schwartz tried to play it cool when the offer came in, she was secretly screaming internally. She needed the brand to feel authentic to a stylish seventeen-year-old living her best life in New York City. We felt like she was going to have an innate sense of style. To keep things from looking like a literal runway show, the wardrobe mixes heavy hitters like Chanel with cooler contemporary brands like Still Here and Leset. This balance creates that perfect “teen times wealthy” look that feels real rather than forced.

💫 We felt like she was going to have an innate sense of style.

Iconic Styling Choices

Some of the pieces are so good you’ll think they were custom-made for the role. That stunning black-and-white column dress from episode two looked absolutely seamless on Rubin, but it was actually a find from Chanel’s Spring/Summer 2023 collection. Even the accessories are giving major personality. Instead of playing it safe with a classic leather bag, the team went with a blue suede style from the Spring/Summer 2025 collection because it felt like such a teen girl choice. From two-tone beige flats to subtle gold-plated watches, every piece helps build Annie’s world without letting the clothes do all the heavy lifting. It is basically fashion storytelling at its absolute finest. Are you loving Annie’s designer aesthetic or is it too much for a teen drama?

❓ People Also Ask

Why is Chanel featured in the wardrobe for Sterling Point?

Chanel is featured in the show because executive producer Margot Robbie serves as a brand ambassador for the luxury house. This connection led to a direct collaboration between the fashion house and the production team. Costume designer Marissa Schwartz utilized these high-fashion pieces to authentically represent the polished, Type-A energy of the main character, Annie. The inclusion of Chanel helps establish the character's wealthy New York City lifestyle while maintaining a sense of realistic style for a seventeen-year-old.

How does the costume designer balance luxury brands with contemporary fashion?

The costume designer balances high-end luxury with contemporary labels to prevent the wardrobe from looking like a literal runway show. By mixing heavy hitters like Chanel with cooler, modern brands such as Still Here and Leset, the styling achieves a specific teen aesthetic. This strategic combination creates a look that feels authentic to a wealthy teenager rather than forced or overly formal. This approach allows the clothing to participate in fashion storytelling without letting the designer labels overwhelm the character's personality.

What specific Chanel pieces are worn by Ella Rubin in the series?

Ella Rubin wears several notable items from Chanel's collections, including a stunning black-and-white column dress from the Spring/Summer 2023 collection. The wardrobe also incorporates accessories that reflect Annie's youthful personality, such as a blue suede bag from the Spring/Summer 2025 collection. Other styling choices include two-tone beige flats and subtle gold-plated watches. These specific pieces are carefully selected to build the character's world and emphasize her innate sense of style throughout the Prime Video series.

What is the fashion aesthetic of the character Annie in Sterling Point?

Annie's fashion aesthetic is characterized by a polished, Type-A energy that reflects her wealthy lifestyle in New York City. The wardrobe aims to capture a teenaged version of luxury by blending high-fashion Chanel pieces with more relatable contemporary brands. This styling creates a "teen times wealthy" look that feels natural rather than staged. Through intentional choices like colorful suede accessories and specific designer dresses, the wardrobe serves as a form of fashion storytelling that defines her character's personality.


💬 What do you think? Let us know in the comments! 👇


📰 Source: The Zoe Report

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