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⏱ 1 min read
💡 TLDR
Givenchy just ditched the studio vibes for Croatia’s rugged granite landscapes! Sarah Burton is serving major power moves by pairing Kaia Gerber with Eva Herzigova to celebrate raw, real femininity instead of perfection.
Not gonna lie, fashion brands be acting like it’s already freezing outside when we’re all still trying to figure out how to style our favorite summer sandals. But while we’re mentally stuck in July, the fall 2026 campaigns are officially rolling in, and Givenchy is making sure we stay ahead of the curve. Sarah Burton skipped the basic studio vibes and headed straight for the steely granite landscapes of Croatia.
Strength in Every Frame
The vibe for this campaign is less “runway” and more “powerful woman in her element.” To bring this vision to life, Burton tapped an incredible lineup including Kaia Gerber, Eva Herzigova, and even French writer and former lawyer Constance Debré. This mix of ages and identities really shows off the different types of femininity Burton loves. Captured by Juergen Teller, the photos feel totally raw as the models pose against that rugged terrain. There’s a directness about the women in the campaign which speaks to their personality and strength. It’s a total masterclass in showing off femininity that doesn’t need to be soft to be beautiful.
💫 There’s a directness about the women in the campaign which speaks to their personality and strength.
Real Brilliance Over Perfection
What makes this drop so special is the intentionality behind who is actually wearing the clothes. Burton basically treated the cast like an extended family, choosing faces that illuminate a very specific sense of selfhood. Rather than focusing on unattainable perfection, the goal was to celebrate the reality and brilliance of all kinds of women. By ditching the usual fluff for such a harsh backdrop, Givenchy is serving a look that feels grounded, real, and deeply luxurious.
Are you ready to swap your summer linen for heavy fall layers yet?
❓ People Also Ask
Who is featured in the Givenchy Fall 2026 campaign?
The Givenchy Fall 2026 campaign features a diverse lineup of women including Kaia Gerber, Eva Herzigova, and French writer Constance Debré. Creative director Sarah Burton selected these individuals to represent various ages and identities within her vision of femininity. This intentional casting creates a sense of an extended family rather than just a group of models. By including different types of women, the campaign celebrates a specific sense of selfhood and real brilliance over traditional perfection.
Where was the Givenchy Fall 2026 campaign filmed?
The Givenchy Fall 2026 campaign was filmed against the rugged, steely granite landscapes of Croatia. Sarah Burton chose this location to move away from basic studio settings and instead embrace a more raw environment. The harsh terrain provides a striking backdrop that complements the directness and strength of the women featured in the shoot. Captured by photographer Juergen Teller, these natural elements help ground the luxury aesthetic in something that feels real and powerful.
What is the creative vision behind Sarah Burton's Givenchy campaign?
The creative vision focuses on portraying powerful women in their element through a lens of strength rather than softness. Sarah Burton aims to showcase a version of femininity that does not need to be delicate to be considered beautiful. Instead of chasing unattainable perfection, the campaign celebrates the reality and brilliance of diverse women. This approach results in a collection of images that feel grounded, deeply luxurious, and focused on the authentic personality of each individual.
How does the Givenchy Fall 2026 campaign portray femininity?
The campaign portrays femininity as a source of strength and directness rather than through traditional softness or fluff. By utilizing a diverse cast that includes different ages and backgrounds, the brand highlights various expressions of womanhood. The use of raw photography by Juergen Teller against harsh Croatian landscapes reinforces this idea of a grounded and powerful identity. This method allows Givenchy to celebrate real brilliance and the unique selfhood of every woman involved in the campaign.
💬 What do you think? Let us know in the comments! 👇
📰 Source: W Magazine