✨ Let’s get into it ✨
⏱ 2 min read
💡 TLDR
Magda Butrym just crashed NYC by turning the elusive, unmarked disco Gosh into a psychedelic party. Between the sculptural silhouettes and Spotify beats, it was a total masterclass in downtown cool.
Magda Butrym just made her official New York debut, and it was way more than just a runway show. The Slavic label celebrated its arrival by cutting the ribbon on its very first US store on Mercer Street in SoHo before hosting a massive NYFW event in Chelsea. To make sure the vibes were immaculate, they teamed up with Moda Operandi and Spotify to take over Gosh, that super elusive new disco located behind unmarked doors in NYC.
A Psychedelic Descent Into Style
Getting into Gosh is notoriously difficult, but the fashion crowd had all the access they needed on Tuesday night. Once guests slipped past the nondescript Mulberry Street entrance, they were met with an aesthetic funhouse of narrow hallways and sound-proofed rooms. It felt like entering a psychedelic trance where every corner offered something different. On the top floor, artfully cracked mirrors reflected guests like Lauren Santo Domingo and Anna Van Patten deep in conversation, while downstairs, Courtney Grow and Avantika chilled on gnome-shaped stools with pink rosé fizzes and Lalo tequila cocktails. Polish references nodding to the brand’s heritage had been woven into the details around the room. We’re talking vintage paper lace doilies used as coasters and napkins printed with Dobry wieczór—which means good evening in Polish.
💫 Polish references nodding to the brand’s heritage had been woven into the details around the room.
Soundtracks And Sculptural Silhouettes
Since it was a Spotify co-hosted night, the music was doing most of the heavy lifting. Isabella Massenet spun at the basement DJ booth, sending curated beats through speakers that reached all three levels of the venue. The energy was high as models moved through the space in Magda Butrym’s signature sculptural dresses. Dustee Jenkins, Chief Public Affairs Officer at Spotify, told Vogue that the partnership was all about celebrating creative risk-taking. She noted that because music and fashion are so intertwined, Spotify wanted to help bring this specific NYFW moment to life alongside Moda Operandi. Between the jutting shoulders of the outfits and the intense bass, the whole night felt like a masterclass in downtown cool. By the time everyone finally emerged back onto the Lower Manhattan streets, they were all saying the same thing: “Oh my Gosh, what a night.”
Are you more obsessed with Magda Butrym’s sculptural silhouettes or the trippy disco vibes at Gosh?
❓ People Also Ask
Where did Magda Butrym celebrate its New York debut?
Magda Butrym celebrated its official New York debut by opening its first US store on Mercer Street in SoHo and hosting a major event in Chelsea. The brand marked this arrival by cutting the ribbon on its new retail location before moving the festivities to Gosh. This elusive new disco, located behind unmarked doors on Mulberry Street, served as the venue for a high-energy party co-hosted with Moda Operandi and Spotify to celebrate the label's arrival in the US market.
What makes the disco Gosh unique in New York City?
Gosh is a unique disco in New York City known for its elusive entrance and psychedelic interior design. Guests enter through a nondescript door on Mulberry Street to find an aesthetic funhouse consisting of narrow hallways and sound-proofed rooms. The venue features artfully cracked mirrors on the top floor and unconventional seating, such as gnome-shaped stools, in the lower levels. This immersive environment creates a trance-like atmosphere that blends high fashion with a trippy, underground club aesthetic.
How did Magda Butrym incorporate Polish heritage into its NYC event?
Magda Butrym incorporated Polish heritage into its NYC event through subtle decorative details that nodded to the brand's Slavic roots. The party featured vintage paper lace doilies used as coasters to evoke traditional aesthetics. Additionally, the brand used custom napkins printed with the phrase Dobry wieczór, which translates to good evening in Polish. These thoughtful touches allowed the brand to celebrate its cultural identity while hosting a modern, high-energy fashion event in the heart of Manhattan.
Why did Spotify partner with Magda Butrym and Moda Operandi?
Spotify partnered with Magda Butrym and Moda Operandi to celebrate creative risk-taking and the deep connection between music and fashion. Dustee Jenkins, Chief Public Affairs Officer at Spotify, explained that the collaboration aimed to bring this specific New York Fashion Week moment to life. By providing a curated soundtrack for the event, Spotify helped reinforce the high-energy atmosphere, allowing the music to complement the brand's signature sculptural silhouettes and the intense, downtown cool energy of the night.
💬 What do you think? Let us know in the comments! 👇
📰 Source: Vogue