✨ Let’s get into it ✨
⏱ 2 min read
💡 TLDR
Forget the green juice—Krissy Cela’s new Oner Active NYC flagship literally smells like tequila! The space is a total vibe designed for mirror selfies, featuring a "boyfriend couch" and custom lighting to make your fit checks look elite.
Oner Active is officially entering its Manhattan era, and honestly, it’s giving much more party than Pilates. Founder Krissy Cela just dropped the brand’s first-ever physical flagship on Bond Street, and she made sure it didn’t feel like your typical boring gym shop. Instead of that standard wellness aesthetic, the entire 5,000-square-foot space features a custom scent with notes of tequila in it. “I want more tequila than wheatgrass,” Cela said, explaining that she wants customers to think about having a good time rather than just green juice and matcha.
Aesthetic Details and Selfie Spots
The store layout is basically designed for our feeds. There’s even a “boyfriend couch” right in the middle of the floor and massive mirrors featuring the Oner logo. The catch? The logos are offset so you actually have enough room to take aesthetic mirror selfies without the branding blocking your outfit. Since Oner is such a social-first brand, Cela knew her community would be living for those photo ops. Beyond the looks, the brand is also offering one-on-one “fit check” sessions with stylists to help people find their perfect pieces.
💫 “I want more tequila than wheatgrass,”
Massive Growth and Exclusive Launches
The hype is real—over 5,000 people signed up for the grand opening within just the first 24 hours. To avoid the communication chaos we’ve seen with other big brand pop-ups lately, Oner is being super transparent, dropping an FAQ on their site that covers everything from expected line lengths to whether or not you can bring your dog. Before the public opening on November 7, they hosted some high-profile launch parties for A-list guests like models Adriana Lima, Lori Harvey, Adut Akech, and Valentina Ferrer, plus influencers Victoria Villarroel and Kendra Bailey. Even though the brand started in the U.K., the New York market is clearly where the biggest demand is, helping propel Oner toward a projected $250 million in revenue this year—all without any outside funding.
While Los Angeles is next on the list for later this year, Cela is intentional about moving slowly. She’s keeping everything direct-to-consumer rather than going wholesale because she wants these first two stores to prove the concept and pay themselves back after the millions of dollars spent on the build-out.
Are you more excited about the tequila scent or the curated mirror selfies?
❓ People Also Ask
Where is the new Oner Active flagship store located?
The new Oner Active flagship store is located on Bond Street in Manhattan, New York. This 5,000-square-foot retail space marks the brand's official entry into the New York market. Instead of a traditional wellness aesthetic, the store features a unique atmosphere designed for social media engagement. The layout includes specific features like a boyfriend couch and massive mirrors designed specifically to help customers take high-quality, aesthetic mirror selfies for their social media feeds.
What makes the scent of the Oner Active flagship store unique?
The Oner Active flagship store features a custom scent that includes distinct notes of tequila. Founder Krissy Cela intentionally chose this fragrance to move away from the standard wellness aesthetic typically associated with fitness brands. Rather than focusing on scents like wheatgrass, green juice, or matcha, the tequila-scented vibe is meant to encourage customers to think about having a good time. This choice reflects the brand's desire to create a party atmosphere rather than a typical gym shop experience.
How does Oner Active support customers with styling in their new store?
Oner Active provides one-on-one fit check sessions with professional stylists to help customers find their perfect pieces. These personalized sessions are designed to enhance the shopping experience within the new Manhattan flagship location. Beyond individual styling, the store layout is highly optimized for social media enthusiasts. The massive mirrors feature offset logos so that the branding does not block a person's outfit during selfies, making it easier for customers to showcase their new purchases online.
What are the future expansion plans for Oner Active?
Oner Active plans to expand its physical presence to Los Angeles later this year. Founder Krissy Cela is following an intentional strategy of moving slowly to ensure the brand's concept is successful. The company is focusing on a direct-to-consumer model rather than moving into wholesale immediately. This approach allows the brand to use the revenue from these first two flagship stores to pay back the millions of dollars invested in the initial build-outs and prove the retail concept.
💬 What do you think? Let us know in the comments! 👇
📰 Source: Glossy