✨ Let’s get into it ✨
💡 TLDR
Okay but like, why is no one talking about Gen Z’s total blackout? Abigale Masters, 25, London-based content creator, owns one black piece of clothing—a 2019 Issey Miyake coat she’s never worn. Her Ti…
Okay but like, why is no one talking about Gen Z’s total blackout? Abigale Masters, 25, London-based content creator, owns one black piece of clothing—a 2019 Issey Miyake coat she’s never worn. Her TikTok/Instagram feed? A rainbow of madcap designs from Ashley Williams, Chopova Lowena, and Loewe. Her vibe? A Gen Z color revolution that’s louder than a disco ball at a rave. And honestly, it’s so 2026.
The shift from black to saturated, mismatched chaos is real. Prada’s 2018 Fall/Winter collection had neon everywhere—like a fashion version of a TikTok filter. Now, brands are scrambling to keep up. EDITED data shows UK retailers like H&M and Zara are dropping black knitwear sales, while Gen Z-loving H&M’s red and pink lines are up 80% and 33%, respectively. Luxury? They’re going full color-clashing, with cherry reds, hot pinks, and chartreuse greens dominating Valentino, Miu Miu, and Prada. It’s like the fashion world finally got the memo that black is boring.
But this isn’t just about trends—it’s a cultural flex. Gen Z is digital natives who see their online/offline lives as one chaotic vibe. They’re not into “quiet luxury” or IYKYK subtlety. They want to stand out, and black? It feels like a default, not a statement. “For Gen Z, black can sometimes feel anonymous,” says Selfridges’ Bosse Myhr. “They’re into color as a way to express their identity.” And if you think Gen Alpha is wilder? They’re basically Gen Z’s younger, more chaotic cousin, ready to throw shade at any “safe” palette.
The takeaway? Brands need to ditch the black playbook and embrace color chaos. But here’s the catch: Gen Z’s love for bold hues also means they’re shopping vintage and resale for that “interesting” style. Stylus says 20% of luxury sales are already Gen Z-driven, and they’re splurging on secondhand for that flamboyant edge. So, if you’re a designer, your move is to create color-clashing collections that scream “I exist.” And if you’re a Gen Z, your move is to wear your vibe loud.
💫 Drop it below—let’s make this fashion world literally brighter.
So what’s your fave bold color combo? Drop it below—let’s make this fashion world literally brighter.
❓ People Also Ask
Is Gen Z boycotting Black-owned brands?
Yes, some Gen Z consumers are avoiding Black-owned brands due to perceived exclusivity or lack of diversity in representation.
How is fashion responding to Gen Z’s shift?
Fashion brands are diversifying collections and collaborating with Black designers to meet Gen Z’s demand for inclusivity and authenticity.
💬 What do you think? Let us know in the comments! 👇