| Beauty
✨ Let’s get into it ✨
💡 TLDR
Slay alert: Remember when K-beauty was all about whimsy and wild designs? Back in the day, brands like Holika Holika were basically Hogwarts for your lips with their cupcake lipbalm, and Skinfood turn…
Slay alert: Remember when K-beauty was all about whimsy and wild designs? Back in the day, brands like Holika Holika were basically Hogwarts for your lips with their cupcake lipbalm, and Skinfood turned hand lotion into a fruit-shaped snack. I’m talking about the 2012-2013 era when Etude House had that princess concept, Peri Pera was obsessed with pop-artisque, and Missha had offline stores everywhere like they were trying to win a beauty version of SpongeBob’s Krusty Krab.
But here’s the lowkey (okay highkey) truth: The magic’s gone. These brands used to pour their souls into packaging and concepts—think witchy vibes, fairy-tale themes, and glittery everything. Now? Minimalism is the new norm. You can’t tell one brand from the next unless you’re a pro at reading labels. And let’s be real, who even wants to spend 20 minutes picking out a lip balm anymore?
The saddest part? Brands like Missha and Skinfood shut down their offline stores, which were basically mini art galleries for K-beauty. Back then, you could stroll into a store, touch the products, and feel like you were part of a beauty story. Now, everything’s just a click away. Sure, convenience is king, but where’s the fun?
KEY POINTS: – K-beauty used to be a playground of creativity, not just skincare—brands poured heart into designs. – Minimalism made everything blend together, killing the magic of standout products. – Offline stores were more than retail spaces—they were cultural hubs for beauty lovers.
💫 So, what’s your favorite K-beauty memory from the “old days”.
So, what’s your favorite K-beauty memory from the “old days”? Drop your nostalgia below! 🌸
❓ People Also Ask
What caused the shift from old K-beauty to modern trends?
The shift was driven by brand innovation, Western influences, and changing consumer preferences. Old K-beauty focused on natural ingredients, while modern trends emphasize science, convenience, and diverse skin needs.
Are old K-beauty products still popular?
Yes, many old K-beauty products remain popular for their natural ingredients and gentle formulas. They are often sought after by those preferring simpler, effective skincare routines.
💬 What do you think? Let us know in the comments! 👇