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💡 TLDR
Drop everything because Hailey Bieber just turned pantless fashion into a full-blown snow day aesthetic. The Rhode founder is flexing her no-pants game harder than ever, swapping leggings for ski boot…
Drop everything because Hailey Bieber just turned pantless fashion into a full-blown snow day aesthetic. The Rhode founder is flexing her no-pants game harder than ever, swapping leggings for ski boots and proving that going commando is now a chic winter trend. Her latest campaign for Rhode’s Sugarmint collection? A snow-dusted flex that’s basically a mood board for the most daring fashion girls. She’s basically saying, “Hey, I’m not wearing pants, and I’m still so cool.”
The shoot? Picture this: Hailey strutting through fresh powder in a chunky cream jacket, no pants in sight, but a pair of ribbed knit undies and socks keeping her warm. She’s basically the ultimate blend of cozy and confident, like she’s got a secret weapon against the cold. And then she doubles down with a second look—this time, a fur coat draped over a bed in a cabin, paired with eye patches and a headband that’s basically a limited-edition statement piece. It’s like she’s redefining what “bedding down” means.
Rhode’s new drops? Two skin-care heroes: the Caffeine Reset, a depuffing cream mask that’s basically a wake-up call for tired skin, and the Sugarmint Peptide Lip Boost, her viral plumping mask that’s already causing a frenzy. Both are hitting shelves Feb. 9, with Sephora drops later in February and March. Pro tip: The headband is a must-have for the set, and it’s already selling out.
Key takeaway? Pantless fashion is no longer a flex—it’s a full-blown movement. Hailey’s proving that confidence and comfort can coexist, even in the snow. Also, skincare is basically a new accessory game. But here’s the real question: Which look is your favorite—snowy commando or fur-coat bedhead? Drop your pick below!
❓ People Also Ask
Did Hailey Bieber wear pants in the Rhode ad?
No, Hailey Bieber went pantless in the snow for Rhode’s Sugarmint ad, sparking online reactions and fashion discussions.
Why did Hailey Bieber go pantless in the ad?
Hailey Bieber went pantless in the Rhode ad to promote the Sugarmint fragrance, embracing a casual, chic look amid snowy conditions.
💬 What do you think? Let us know in the comments! 👇