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💡 TLDR
Ugh, finally someone said it: Kylie Jenner’s SKIMS underwear campaign is the ultimate flex. The reality star dropped her most daring ad yet for Kim Kardashian’s brand, and the internet is still buzzin…
Ugh, finally someone said it: Kylie Jenner’s SKIMS underwear campaign is the ultimate flex. The reality star dropped her most daring ad yet for Kim Kardashian’s brand, and the internet is still buzzing. On Feb. 17, SKIMS drops its Everyday Cotton line — think soft, stretchy, and so comfy — and Jenner’s photoshoot is basically the highlight reel. She’s basically a walking ad for the brand, stripping down to cocoa-hued undies, micro bras, and thongs that make you question your own fashion choices. “The fit is amazing — exactly what you’d expect from SKIMS,” she said, which is basically a TikTok caption in itself.
This isn’t her first rodeo with SKIMS. She’s been flexing the brand since 2021, starring in their Valentine’s Day campaign alongside Kim and Kendall. But this? This is next level. The photoshoot features multiple looks — from a gray cotton bra and boxer briefs to a white set with an underwired push-up and low-rise panties. Each shot is a vibe, and Jenner’s vibe is everything. She’s not just modeling; she’s basically the human version of the brand’s “lived-in” ethos.
But here’s the thing: Kylie’s not just here for the money. She’s a SKIMS OG, having collab’d with her sisters’ brands before — like Lemme with Kourtney and Kylie Cosmetics with Khloe. This campaign feels like a love letter to the brand’s core mission: comfort without sacrificing style. And honestly, Jenner’s effortless confidence makes every shot feel like a flex. The internet is already petitioning for her to model more SKIMS campaigns, and we’re here for it.
Key takeaway? Kylie’s SKIMS campaign is a masterclass in blending comfort and confidence. The Everyday Cotton line is a win for everyday wear that still slays. And Jenner’s vibe? Unmatched.
💫 Drop your pick below — we’re all just trying to figure out which set to buy.
So, what’s your fave SKIMS look from the campaign? Drop your pick below — we’re all just trying to figure out which set to buy.
❓ People Also Ask
Did Kylie Jenner model SKIMS underwear?
Yes, Kylie Jenner modeled SKIMS underwear for its Everyday Cotton campaign, showcasing the brand’s new cotton underwear line in late 2023.
What was the SKIMS Everyday Cotton campaign about?
The SKIMS Everyday Cotton campaign focused on comfort, featuring soft cotton underwear designed for daily wear, with Kylie Jenner as a model.
💬 What do you think? Let us know in the comments! 👇