| Beauty
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💡 TLDR
Not gonna lie, teens are tired of skincare routines that feel like a chore. Enter Coco Granderson, 13-year-old CEO of Yes Day, the brand that’s basically a skincare unicorn for tweens. She’s not just …
Not gonna lie, teens are tired of skincare routines that feel like a chore. Enter Coco Granderson, 13-year-old CEO of Yes Day, the brand that’s basically a skincare unicorn for tweens. She’s not just selling products—she’s flipping the script on a market full of adult-only formulas that leave kids confused, irritated, and feeling like they’re doing it all wrong. Her journey started when she noticed her own skin acting up after using adult products she saw on TikTok. “I didn’t know what to do,” she says, “so I started looking for stuff meant for my age.” Turns out, there wasn’t much. The options either had bad ingredients or cute packaging but no real results. So Coco teamed up with her mom and a Rhode chemist to create something actually good for teens—gentle, simple, and totally age-appropriate.
The brain behind Yes Day? A mix of TikTok obsession, hormonal chaos, and a sister’s birthday tradition. “Yes Day” is her brand’s name, inspired by her sister’s “yes day” where everyone says yes to her. It’s about feeling like the boss of your skin, not stressed out by it. Coco’s mission? To help kids start skincare early, before they get that first pimple and panic. “You don’t need a 10-step routine,” she says. “Just a few things that actually work.” Her go-to? The Yes Day Whip Dream Moisturizer, a hydrating lip mask, and sunscreen that doesn’t feel like a face mask.
But juggling CEO and teen isn’t easy. Coco’s days are split between volleyball, school, and yes, meetings during lunch. “Sometimes I have to sacrifice hanging out with friends,” she admits. But she’s not doing it for fame—she’s doing it for kids who feel invisible. “I want them to know they’re seen,” she says. “Skin care shouldn’t be scary. It should be fun.”
So what’s your skincare story? Did you start early, or did you wait until you had a pimple? Let’s chat in the comments.
❓ People Also Ask
What inspired the 13-year-old founder to start her skincare brand?
She noticed gaps in skincare products for her generation, leading her to create safe, effective, and affordable options tailored to teens.
What makes her skincare brand different from others?
It focuses on clean, non-toxic ingredients and is designed specifically for teens, with products that are gentle and easy to use.
💬 What do you think? Let us know in the comments! 👇