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💡 TLDR
Okay but like WHY is no one talking about this Gen Z king who turned news into a viral empire? Asante Madrigal, the guy who went from a San Diego State journalism major to a 2M-follower media mogul, i…
Okay but like WHY is no one talking about this Gen Z king who turned news into a viral empire? Asante Madrigal, the guy who went from a San Diego State journalism major to a 2M-follower media mogul, is basically the OG of blending activism with entertainment. Dude started this whole thing during lockdowns, when his journalism internship plans crapped out. Instead of crying into his coffee, he leaned into TikTok and YouTube, and now he’s got more clout than a Hollywood A-lister.
The real magic? Asante didn’t just report on celeb drama—he contextualized it. Like, when TikTok creators were blowing up in 2020, he was the first to spotlight their stories. And when BLM was everywhere, he wasn’t just recapping speeches—he was connecting the dots between celeb activism and real-world change. “I’m not just a news guy,” he says. “I’m a culture commentator with a side of social justice.” That hybrid vibe is what made him stand out.
But here’s the spicy part: he’s not just a content creator. He’s a full-blown CEO of his own LLC, King Asante LLC, with a finance team, photographers, and a production crew. Started with a $100-200 water bottle deal, now he’s monetizing through brand collabs, hosting gigs, and even the TikTok Creator Fund. His secret sauce? Staying super current. “If you want to talk about Love Island, post today, not two days later,” he warns. “This isn’t a hobby—it’s a job.”
And let’s not forget the platform hacks. TikTok? Spontaneous, 100-videos-a-day chaos. Instagram? Behind-the-scenes vibes. YouTube? Long-form storytelling. He’s basically the TikTok equivalent of a multi-tasking wizard. But his biggest flex? The Paris Olympics coverage. Out of 27 TikTok creators picked, he was one. And guess who he met on the plane? Snoop Dogg’s manager. Yep, that’s how you level up.
💫 “There should be a talk show for that.
So what’s next? His new talk show, Hyperfixating: The Show, is basically Ellen meets Gen Z. “I want to represent gay and Black kids,” he says. “There should be a talk show for that.” And honestly, this whole creator economy thing? He’s basically the future.
So what’s your favorite Gen Z creator making news? Drop it below—let’s chat!
❓ People Also Ask
How did the creator build their media empire?
The creator leveraged social media, consistent content, and audience engagement to grow their brand, eventually expanding into podcasts, newsletters, and partnerships.
What makes this creator stand out?
Their unique voice, relatability, and ability to blend humor with insightful commentary set them apart in the crowded influencer space.
💬 What do you think? Let us know in the comments! 👇