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💡 TLDR
Hey girl, listen up! You’re about to see a new campaign that’s going to make you fall in love with the iconic Chloé Paddington bag all over again. Kendall Jenner, Aimee Lou Wood, and Anna from Meovv a…
Hey girl, listen up! You’re about to see a new campaign that’s going to make you fall in love with the iconic Chloé Paddington bag all over again. Kendall Jenner, Aimee Lou Wood, and Anna from Meovv are the fresh faces fronting this fabulous campaign, shot by David Sims.
The vibe is pure 2000s boho chic, just like when the Paddington bag first took over our hearts. Kendall reclines in a movie theater, Aimee sips a cappuccino in a Parisian café, and Anna stares at the sky in a delicate lavender dress – all while rocking their stylish Paddingtons, of course!
If you’re wondering where you recognize Kendall from, she recently stepped out in a floaty yellow sundress by Chloé’s creative director Chemena Kamali. As for Aimee, this is her debut in the Chloé universe – and we can’t wait to see more!
Chloé first introduced the Paddington bag in 2005 during Phoebe Philo’s tenure at Chloé. Now, Chemena Kamali has brought it back with a modern twist on the free-spirited French label’s most iconic design codes. The campaign captures the Paddington as a versatile bag that’s part of women’s lives, carrying both intimacy and character.
💫 Models Jacqui Hooper and Prinnie Scott flounce around the banks of the river Seine, while Kendall and Aimee wear chiffon frocks, fur and leather outerwear, 1970s-style denim, and chain tail scarves.
The images have a natural sensuality and ease, while paying homage to 1970s French cinema. Models Jacqui Hooper and Prinnie Scott flounce around the banks of the river Seine, while Kendall and Aimee wear chiffon frocks, fur and leather outerwear, 1970s-style denim, and chain tail scarves.
The official Winter 2025 ready-to-wear campaign dropped last month, featuring model Grace Hartzel. But for those who can’t get enough of Chloé’s revamped Paddington bag, keep an eye out for Chemena Kamali’s next runway outing for Spring/Summer 2026 during Paris Fashion Week on October 5th.
So, what do you think about the new Chloé Paddington Bag campaign featuring Kendall Jenner and Aimee Lou Wood? Are you adding this bag to your wishlist? Let us know in the comments!
❓ People Also Ask
Who are the faces of Chloé’s Paddington Bag campaign?
Kendall Jenner and Aimee Lou Wood have been cast as the faces for Chloé’s new Paddington Bag campaign.
What brand is launching a new bag with Kendall Jenner and Aimee Lou Wood?
The luxury fashion brand, Chloé, has launched a new bag featuring models Kendall Jenner and Aimee Lou Wood in their campaign.
💬 What do you think? Let us know in the comments! 👇