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💡 TLDR
Y’all aren’t ready for the cult brands every London & New York cool girl is obsessed with—here’s why you’re not imagining it. These aren’t just labels; they’re the secret sauce to owning pieces that s…
Y’all aren’t ready for the cult brands every London & New York cool girl is obsessed with—here’s why you’re not imagining it. These aren’t just labels; they’re the secret sauce to owning pieces that scream “I’m this cool, not that cool.” From sustainable swaps to home decor that makes your IG feed vibe, these brands are the MVPs of the 2026 cool kid squad.
First up: Tolu Coker. This British-Nigerian designer is basically the OG of unisex, sustainable cool. Her deadstock fabric pieces—think loom-weaved jackets and hand-embroidered dresses—are worn by Rihanna and Little Simz, but you’ll still find her on TikTok raves. She’s the queen of “wear it, but no one else will.” Next, Miista—shoes so good, even your grandma’s ugly mules are now a flex. Laura Villaseñin’s lace-up witchy boots were the star of Rama Duwajian’s NYC swearing-in ceremony. If you’re into “just a bit different,” Miista is your new BFF.
Then there’s Gohar World, the brand that turns your kitchen into a museum. Their mother-of-pearl spoons and shell jewelry are the it gift for anyone who’s ever saved a swan-adorned cake to their moodboard. Their East Village store is basically a NYC cult shrine. And don’t even get me started on Conner Ives—his early 2000s-inspired sportswear (think shell sash belts and mirrored skirts) is the reason your London feed is always scrolling. He’s the one who made Jimmy Choo look like a collab, and now he’s the 2025 BFC/Vogue winner.
For cashmere that doesn’t feel like a guilt trip, Soft Goat is your go-to. Their OEKO-TEX® certified knits are so soft, you’ll forget you’re wearing them. And if you’re into affordable cool, Front Row Shop is the capsule wardrobe that’s still chic when you’re in a meeting. Finally, Talia Byre—London’s answer to “I want to live in this.” Her block-color prints and sporty fabrics are the reason your favorite editor’s closet is always a mood.
💫 Support creatives by investing in unique, sustainable pieces that won’t.
KEY POINTS: 1. Support creatives by investing in unique, sustainable pieces that won’t
❓ People Also Ask
What makes cult designer brands popular?
Cult brands gain popularity through limited availability, unique designs, and strong brand identity. They often create a sense of exclusivity and status, driving demand among fashion-forward consumers.
How do I find cult designer brands?
Search on fashion blogs, social media, or curated lists. Check vintage stores, online marketplaces, and brand websites for limited editions. Follow influencers and editors for insider tips.
💬 What do you think? Let us know in the comments! 👇