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💡 TLDR
Bestie, we need to talk about Meghan Markle’s As Ever brand and why Netflix’s millions are basically gone. The Duchess of Sussex’s luxury flower boxes and tea line, which she promoted with her kids in…
Bestie, we need to talk about Meghan Markle’s As Ever brand and why Netflix’s millions are basically gone. The Duchess of Sussex’s luxury flower boxes and tea line, which she promoted with her kids in a sunny Montecito garden, just got axed after 11 months — and sources say Netflix lost millions. Yeah, that’s not a typo. The brand, launched alongside her show With Love, Meghan, was supposed to be her post-royal money-making machine. But apparently, it’s more like a money-sink.
Here’s the tea (no pun intended): Netflix invested big in As Ever, but the brand didn’t hit its sales goals. Sources say the company had over $10 million in unsold inventory, including tea and baking mixes, and even gave products to staff to clear shelves. Meanwhile, Markle’s flower boxes, which cost $255 a pop, sold 862,535 boxes — yeah, that’s a lot — but not enough to justify the investment. And let’s be real, shipping flowers via FedEx overnight to the ultra-rich? That’s not exactly eco-friendly. Harry’s climate change crusade vs. Meghan’s carbon footprint? It’s a messy vibe.
The real drama? Netflix insiders say the partnership was a shock. Markle initially hinted at a decade-long deal, but the show With Love, Meghan didn’t return for a third season, and without the show, the brand felt stranded. Plus, As Ever’s vibe didn’t fit Netflix’s merch-heavy model — think Squid Game hoodies vs. floral tea. Markle’s brand consultant, Devin Pedzwater, stepped in to fix the chaos, and the new “drops” like the Fell Asleep Here bookmark are flying out the door.
So what’s next? The Sussexes are still working with Netflix on movies like Meet Me at the Lake and The Wedding Date, but the As Ever deal is basically over. Markle’s trademarking 12 products in Australia hints at bigger plans, but can her brand ditch the seasonal drops and become something real?
💫 Can As Ever survive without Netflix’s cash.
Quick, what’s your take? Can As Ever survive without Netflix’s cash? Drop your thoughts below!
❓ People Also Ask
How much did Meghan Markle leave Netflix in debt?
Sources claim Meghan Markle left Netflix with millions in losses from the severed deal, as they never saw a return on the investment.
Why did Netflix end its deal with Meghan Markle?
The deal was severed due to lack of returns, with sources stating Netflix never saw a financial benefit from the partnership.
💬 What do you think? Let us know in the comments! 👇