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💡 TLDR
Wait, because you’re obsessed with fashion history and want to know how to survive a couture fitting? Mouna Ayoub, the Lebanese real estate maven and Dior superfan, is auctioning off her 126-piece hau…
Wait, because you’re obsessed with fashion history and want to know how to survive a couture fitting? Mouna Ayoub, the Lebanese real estate maven and Dior superfan, is auctioning off her 126-piece haute couture collection—think 1985 Bohan ballgowns, Galliano’s Matrix-era sequin coats, and Chiuri’s 2022 lamé cloques—starting January 29 at Paris’s Le Hotel Bristol. This isn’t just a sale; it’s a time machine. Every piece tells a story of Dior’s evolution, from Marc Bohan’s tulle dreams to Raf Simons’s conceptual redingotes. The most expensive? A Galliano Masai-beaded dress (est. €80k-100k) that Ayoub never wore because she was post-divorce and “didn’t know anybody.” Spoiler: The beads are still perfect.
The auction, curated by Dior Masterpieces and Kerry Taylor, is a treasure hunt for fashion nerds. Lot 1, a 2022 Chiuri dress, starts at €6k, while a Ferré 1989 lily-of-the-valley corsage gown hits €5k-7k. But here’s the real flex: Ayoub didn’t just buy these pieces. She lived them. For 40 years, she’s been part of Dior’s inner circle, from ordering Bohan’s glittering 1985 gowns to dancing with John Galliano and his partner Alexis Roche. “He’d sit quietly by the dance floor while we all went wild,” she says. And don’t even get her started on Maria Grazia Chiuri—“the wise one of the group.”
Ayoub’s collection is a love letter to the craft. “I wasn’t just ordering a dress; I was commissioning architecture,” she explains. Her fittings? A full-blown obsession. “I’m the most annoying customer,” she jokes. “I want every single fitting until it looks like the model.” For her, the magic wasn’t the dress itself but the process—the fittings, the designers’ emotional energy, the way they made her feel “surrounded by love.” Even the unsold pieces, like that Galliano dress she never wore, hold sentimental weight.
So why’s she selling? “It’s time for it to move to a new horizon,” she says. But don’t worry—she’s not done. She’s already eyeing Jonathan Anderson’s upcoming Dior couture show. “My biggest fear? Couture disappearing. I’d be the saddest person on Earth.”
💫 Drop your pick in the comments—because clearly, we’re all just here for the vibes.
What’s your favorite piece from the sale? Drop your pick in the comments—because clearly, we’re all just here for the vibes.
❓ People Also Ask
How much is Mouna Ayoub’s Dior collection worth?
The 126-piece Dior Haute Couture collection is valued in the millions, reflecting its rarity and historical significance in fashion history.
Where can I view Mouna Ayoub’s Dior collection?
The collection is available for viewing and purchase through her fashion brand, Mouna Ayoub, offering a rare glimpse into haute couture legacy.
💬 What do you think? Let us know in the comments! 👇