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💡 TLDR
Manifesting this energy: NYX’s OG Brew is back, and it’s all thanks to one TikTok queen’s dramatic meltdown over a lip liner. If you’ve ever stared into a mirror, cursed at a brown liner that used to …
Manifesting this energy: NYX’s OG Brew is back, and it’s all thanks to one TikTok queen’s dramatic meltdown over a lip liner. If you’ve ever stared into a mirror, cursed at a brown liner that used to be perfect, and felt seen, this is your sign to scroll. The OG Brew, NYX’s iconic cold brew lip liner, sold out in 5 hours when it launched in January 2025. But fans weren’t happy. The formula changed—texture drier, color warmer—so one creator, Paloma Sanchez, went full drama queen. She spent a year testing 100+ lip liners, crying into her coffee, and basically living the dupe search. Her TikTok videos? A viral dumpster fire of sadness, frustration, and 190k likes.
The OG Brew was her holy grail: affordable, creamy, and so good with any lip product. But the new formula? A warm orange tint and a dry texture that made her feel like a 2002 version of herself. She posted her grief, and the internet felt it. “I made the video out of pure sadness,” she told Refinery29. “But it clearly resonated.” Her 28-part dupe series became a TikTok phenomenon, with fans screaming, “WE GET IT, PALOMA.” Eventually, NYX’s director of product development, Tracy Allen, took notice. “We love our community,” she said. “Your voice matters.” So they invited Sanchez to their HQ, let her test swatches, and finally recreated the OG formula.
The result? OG Brew is back, and it’s exactly what fans wanted. Sanchez even got to bring her original liner to the table, like a beauty version of a time machine. Brands are finally listening—like Beauty Crop and Tower 28, who co-created products after creators called out shade gaps. It’s proof that when you speak up, magic happens.
So, who’s ready to re-up their OG Brew and send Paloma a thank-you note? Let’s chat in the comments!
❓ People Also Ask
Is NYX’s OG Brew still available?
Yes, NYX’s OG Brew is back in stock thanks to Paloma Sanchez. It’s a popular brown lip liner with a creamy texture and long-lasting wear.
How do you use NYX OG Brew?
Apply directly to lips for definition. Use it as a liner or filler. It’s also great for creating a smoky lip look with a soft, natural finish.
💬 What do you think? Let us know in the comments! 👇