✨ Let’s get into it ✨
💡 TLDR
Paige Lorenze’s Dairy Boy is going full activewear with DB SPORT—think cozy, chic gym meets brunch. It’s comfy, stylish, and perfect for moving through your day without sacrificing vibe.
Ugh, finally someone said it: Paige Lorenze’s Dairy Boy is turning into a full-blown activewear empire. The brand that started as a cheeky nod to her Vermont roots is now flexing its muscles with DB SPORT, a new line that’s basically the cozy, chic version of gym class meets brunch. And let’s be real, we’re all about that vibe.
So, what’s the deal with DB SPORT? Imagine your favorite Dairy Boy hoodie, but with a little more flex. The collection is all about comfort without sacrificing style—think lace trims, scalloped edges, and pieces you’d want to wear from sunrise yoga to sunset brunch. Lorenze, who’s basically the queen of relatable luxury, insists the key was figuring out how to make activewear feel like a literal dream. “There’s some activewear that can feel really tight, and you wouldn’t want to wear it for more than an hour,” she says. Not here. These pieces are built for all-day wear, and they’re priced under $85—because accessibility is a vibe, not a luxury.
But this isn’t just about the clothes. It’s about community. Lorenze’s tight-knit fanbase is so excited, she says, “This is the most excited I’ve seen them.” And honestly, who wouldn’t be? The brand’s been growing since 2021, with pop-ups, cashmere collections, and a first-ever evergreen core line. Now, DB SPORT is the next chapter—and it’s all about making activewear feel like a celebration, not a chore.
Lorenze’s background as a former competitive skier (and current tennis WAG) also shaped the line. “It’s made me competitive and grounded,” she says. And while she’s busy launching her foundation, Kids Outdoors, with her fiancé Tommy Paul, she’s also gearing up to open Dairy Boy’s first retail store on Nantucket. Basically, she’s everywhere, but we’re here for it.
💫 So, what’s your vibe on DB SPORT.
So, what’s your vibe on DB SPORT? Drop your thoughts below!
❓ People Also Ask
What is DB SPORT?
DB SPORT is Paige Lorenze’s new activewear line blending comfort and style. It features cozy, chic pieces for yoga to brunch, with lace trims and scalloped edges.
What inspired DB SPORT?
DB SPORT was inspired by Paige Lorenze’s desire to create activewear that feels like a dream—soft, stylish, and versatile for any occasion.
💬 What do you think? Let us know in the comments! 👇