| Beauty
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💡 TLDR
Okay but like, why is no one talking about Selena Gomez’s Rare Beauty dropping at Ulta? Because it’s basically the beauty world’s ultimate flex—and honestly, it’s everything. The 33-year-old icon drop…
Okay but like, why is no one talking about Selena Gomez’s Rare Beauty dropping at Ulta? Because it’s basically the beauty world’s ultimate flex—and honestly, it’s everything. The 33-year-old icon dropped by an Ulta store in El Segundo to celebrate the launch, and let me tell you, seeing her products on shelves where she grew up? Surreal. Her mom was a makeup artist for a tiny modeling agency in Texas, so Gomez basically grew up in a beauty store. “Wait, do I need to get bangs?” she joked, referencing the matching fringes of the press. But really, this moment is huge. Ulta’s biggest debut ever? Yep, with 35 Rare Beauty must-haves in stock, including the iconic Soft Pinch Liquid Blush and two exclusive kits.
Gomez’s love for makeup started way before her Grammy-winning career. As a kid, she’d tag along to beauty stores, absorbing her mom’s techniques and memorizing the brands used on models. “MAC was the big one,” she recalls. “All the girls were into it. I remember the colors, like, wow, this is crazy.” (We’re pretty sure her blue MAC single-eye shadow was her teenage rite of passage.) Fast forward to now, and makeup is still her ritual. “It’s part of what I do,” she says. “Natural, simple, and connected to my brand.”
But this isn’t just about products. Award season is wild for Gomez, who recently rocked a vintage-inspired bob and vampy red lip at the 2026 Golden Globes. “This look is my favorite because it’s timeless,” she says. “You want your kids to see you in classic photos.” (Translation: she’s basically a red carpet OG. But don’t worry—she’s also got some not-classic moments, like her Converse days.) Her go-to glam hacks? Liquid contour (for that no-foundation glow) and Rare Beauty’s Lip Butters (because who doesn’t love a quick swipe in the car?).
Key points: Rare Beauty’s Ulta debut is a big win for the brand, her childhood in beauty stores shaped her love for makeup, and her award show routine is a mix of vintage vibes and vibe checks.
💫 Drop it below—because obvi, we’re all just here for the glow.
So what’s your favorite Rare Beauty product? Drop it below—because obvi, we’re all just here for the glow.
❓ People Also Ask
What was Selena Gomez’s first makeup memory?
Selena Gomez recalls her first makeup memory as applying glitter to her eyelids at age 10, inspired by her mother’s makeup collection.
What’s next for Rare Beauty?
Rare Beauty is expanding with new product lines and initiatives, focusing on mental health and self-expression through beauty.
💬 What do you think? Let us know in the comments! 👇