The era of tiny gold hoops and minimalist perfection is officially over as maximalism makes a massive comeback. Designers are ditching the subtle look for oversized earrings, chunky cuffs, and colorful cocktail rings that channel pure eighties energy.
While Gen Z trades Stanley cups for Owala bottles and mechanical watches, Alex Cooper’s Unwell Hydration brand is folding after reviews compared the taste to ocean water. From Rory Gilmore aesthetics to professional loafer eras, everyone is currently rebranding.