A24 bypassed traditional advertising to turn a secret documentary about Elizabeth Holmes into a massive $15M box office phenomenon. By relying on mystery and organic memes rather than commercials, they achieved the highest Letterboxd rating in the app’s history.
Elizabeth Holmes invited a film crew into her private world just thirty-four days before she began her federal prison sentence. Nathan Fielder will now lead this unhinged A24 documentary, capturing an intimate and psychological look at the Theranos founder’s final days of freedom.