
Main character energy incoming: 2025 was the year fashion campaigns stopped being “pretty” and started being literally everything. From surprise celebrity…

Main character energy incoming: 2025 was the year fashion campaigns stopped being “pretty” and started being literally everything. From surprise celebrity…

| Beauty
Okay but like, why is 2025 the year beauty went full weirdo. Between supply chain chaos, creative director meltdowns, and indie brands taking over TikTok,…