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💡 TLDR
Not gonna lie, the Gucci show had us all obsessed with that smudged eyeliner look. Between the slinky walks and Kate Moss’s whale-tail gown, it’s clear: feralness is back, and it’s bringing the ’90s g…
Not gonna lie, the Gucci show had us all obsessed with that smudged eyeliner look. Between the slinky walks and Kate Moss’s whale-tail gown, it’s clear: feralness is back, and it’s bringing the ’90s grunge glam with it. Nostalgia for the decade is at an all-time high, and nowhere is that more evident than in the beauty world. But this isn’t just a throwback—it’s a full vibe shift from clean girl perfection to that devil-may-care attitude. Terry Barber, MAC’s global director, called it “beautiful amateurishness”—raw, unfiltered, and totally cool. That energy showed up most clearly in the eyes at Gucci. Thick, blown-out, and intentionally messy, the smudged eyeliner looked like someone who never quite got around to washing their makeup off after a night out—and it signals the very loud return of eyeliner as the main character.
Once upon a time, the worst thing in the world was getting black mascara under your eyes—but the makeup at Gucci flips that idea on its head. Instead of a precise wing, charcoal shadow circles the entire perimeter, even dipping into the under-eye bags. On the lids, true black pigment gets packed on and curved upward into a quasi-cat-eye shape. Add a coal-colored waterline, and the whole look leans fully into the messiness. Of course, Gucci isn’t the first to come up with panda eyes. Party girl history 101: Paris Hilton at her 21st birthday in 2002, pairing
❓ People Also Ask
How to recreate the Gucci smudged eyeliner look?
Use a smudge brush and liquid liner. Start at the inner corner, drag outward for a soft, grunge effect. Blend with a sponge for a natural, 90s-inspired finish.
What brands sell smudged eyeliner products?
Gucci, Fenty Beauty, and Urban Decay offer smudge-friendly liquid liners. Look for formulas with creamy textures for easy blending and a bold, smudged finish.
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