| Beauty
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💡 TLDR
This is your sign to upgrade your glow game with the Korean beauty trends that’re blowing up (and yes, you can recreate them at home). From PDRN-powered serums to jelly-textured mists, Seoul’s beauty …
This is your sign to upgrade your glow game with the Korean beauty trends that’re blowing up (and yes, you can recreate them at home). From PDRN-powered serums to jelly-textured mists, Seoul’s beauty scene is basically a TikTok dream — and you don’t need a passport to get in. Let’s break down the 2026 K-beauty hacks that’ll make your skin and vibe so good.
PDRN is the OG skincare ingredient everyone’s obsessed with right now. Think of it as the Korean version of “skin-repair magic.” Dr. Hwang says it’s basically the topical version of injectables — and it’s totally doable at home. Brands like Mediheal and Rejuran are slapping it on everything from serums to masks, and you can’t skip the Rejuran Turnover Ampoule if you want that glass-skin glow. Pair it with Anua’s PDRN pads for a hydrating, inflammation-busting combo.
Hydration just got a whole lot more fun with jelly-textured mists. These TikTok-famous sprays transform into a fine mist when you spray them, giving your skin a plump, dewy finish without the heaviness of a serum. Dr. Hwang says they’re basically the new way to layer hydration — and honestly, they’re way more Instagrammable than your average face mist. Try Dr. Althea’s Aqua Marine Jelly Mist for a vegan PDRN boost.
Overnight hydrogel masks are taking over K-beauty routines like a boss. These masks stay on for hours, locking in moisture and giving your skin a glow-up that lasts. Biodance’s Bio-Collagen mask is the OG, but Abib’s Collagen Gel Mask and Anua’s Heartleaf mask are also flexing their healing powers. Think of them as your skin’s version of a luxury spa day — minus the price tag.
💫 Koreans are softening their brow color with lightening mascaras and pencils, creating that subtle highlight effect.
Bleached brows are so 2026, but not in the way you think. Koreans are softening their brow color with lightening mascaras and pencils, creating that subtle highlight effect. Rom&nd’s All Brow Cara is a cult favorite for instantly lightening brows, while Etude’s Drawing Eye Brow pencil is perfect for precise, natural shading.
And yes, we’re still obsessed with that perfect lip color — but now it’s all about tone. Cool mauve and berry shades are trending for cool skin tones, while warm peach and beige are stealing the spotlight for warm tones. Olive Young’s colorgram tints are the go-to for a flawless match.
Korean blush is all about placement — not volume. Apply it under your eyes and on the cheeks for that smooth, curved face effect. Rom&nd and Dasique’s powders are sheer enough to let your skin shine through, and layering with a lighter shade makes your face pop.
Hair trends are all about contouring cuts that flatter your face shape, and scalp care is literally the next big thing. Brands like Rooteca and Unove are slapping high-performance serums and ampoules on everything from scalp treatments to damage repair shampoos. And don’t even get me started on hair mascara — it’s the on-the-go version of a smoothing serum.
💫 Drop your fave in the comments — and remember.
So what’s your must-try K-beauty trend? Drop your fave in the comments — and remember
❓ People Also Ask
How to recreate the Korean “glass skin” look?
Use hydrating serums, sheet masks, and gentle exfoliation. Layer with moisturizer and sunscreen for a glowing, dewy finish.
What is the Korean “skin brightening” trend?
It focuses on even skin tone using vitamin C, niacinamide, and brightening serums. Regular exfoliation and sun protection help achieve a radiant, lit-from-within glow.
💬 What do you think? Let us know in the comments! 👇