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💡 TLDR
Tennis players are finally slaying the fashion game, with Jack Draper and the new gen flexing their style like it’s a match point. From retro vibes to modern cool, they’re turning heads on and off the court.
Slay alert: Tennis players are finally flexing their fashion game, and it’s everything. Last year, Burberry’s High Summer campaign had Jack Draper—yes, that Jack Draper—modeling their check pieces like he was born into a luxury brand. No, he’s not a model, but his off-court vibe is so cool, it’s like he’s got a secret side hustle. This isn’t a fluke. The new generation of top-seeded men is flexing their style game harder than ever, and it’s turning heads.
Back in the ’70s, Bjorn Borg and John McEnroe were the OGs, rocking short-shorts and headbands that still inspire retro tennis looks today. Then came Andre Agassi, who brought denim shorts, Nike sneakers, and a whole vibe that made him a fashion icon. But somewhere in the late 2000s, the style game dipped. The Big Three—Djokovic, Federer, Nadal—stuck to tracksuits and tuxedos, while Serena Williams and the women of tennis rewrote the rules with catsuits and denim skirts. Now, the men are back, and they’re not holding back.
Jannik Sinner is Gucci’s boy, Taylor Fritz and Matteo Berrettini are Boss-approved, and Carlos Alcaraz even graced the cover of the WSJ’s Men’s Style issue. But it’s not just about logos. The ATP is creating arrival tunnels—think of them as fashion runways for the courtside crowd. At the BNP Paribas Open, players walked through a Hermès and Boss suit tunnel, and Miami’s sunset-gradient tunnel had everyone gasping. It’s a new era where players get to flex their style before even stepping on the court.
Mobolaji Dawodu, GQ’s fashion director, calls it a “vibe” and wants tennis to have its own tunnel like the NBA. Players like Flavio Cobolli are ditching the sweatsuit for relaxed linen suits, and Zizou Bergs is rocking Golden Goose denim and vintage Oakley shades like he’s at a streetwear event. “You need to rock the outfit,” Bergs says. “If not, you’re gonna see it.”
💫 KEY POINTS: The new tennis boys are aligning with luxury brands, the ATP is creating arrival tunnels for fashion moments, and players are balancing comfort with style to stand out.
KEY POINTS: The new tennis boys are aligning with luxury brands, the ATP is creating arrival tunnels for fashion moments, and players are balancing comfort with style to stand out.
So, who’s your favorite tennis flexer? Drop your pick in the comments—no cap.
❓ People Also Ask
Who are the current top-seeded men leading the tennis fashion trend?
The new generation of top-seeded men, including Jack Draper and others, are leading the tennis fashion trend with bold, stylish outfits and confident off-court presence.
What inspired retro tennis fashion?
Retro tennis fashion was inspired by icons like Bjorn Borg, John McEnroe, and Andre Agassi, known for their short-shorts, headbands, and denim styles that remain iconic today.
💬 What do you think? Let us know in the comments! 👇