✨ Let’s get into it ✨
💡 TLDR
Y’all aren’t ready for how hard TikTok is crushing it at Sundance 2026. This isn’t just another film fest—it’s a full-blown fandom takeover, and we’re here for it. From behind-the-scenes chaos to vira…
Y’all aren’t ready for how hard TikTok is crushing it at Sundance 2026. This isn’t just another film fest—it’s a full-blown fandom takeover, and we’re here for it. From behind-the-scenes chaos to viral movie debates, TikTok is turning every red carpet into a meme factory. And let’s be real, the real MVPs? The creators.
This year, TikTok is hosting a creator welcome event at Sundance, teaming up with A24 and The Moment (yes, the meta-mockumentary with Charli xcx). Think of it like a VIP meet-and-greet where fans get to chat with filmmakers, cast, and even Charli herself. Dawn Yang, TikTok’s Global Head of Entertainment Partnerships, is also dropping knowledge on a Variety panel about how platforms are reshaping how we discover and connect with films. Spoiler: It’s wild.
But here’s the real flex: TikTok isn’t just a platform—it’s a culture engine. With 6.5 million film/TV posts shared daily in 2025, #FilmTok and #MovieTok are basically the new Oscars. These communities are bringing forgotten classics back into the spotlight, thanks to tools like TikTok Spotlight. A recent Ipsos study found 46% of users discover old shows they’d never stumbled on otherwise, and 38% rewatch stuff they haven’t seen in ages. Basically, TikTok is the ultimate nostalgia machine.
And for brands? TikTok’s got the tools to turn fandom into cash. Their new Streaming Ads and New Title Launch solutions are basically magic. Imagine getting users to subscribe to a streaming service just because they saw a TikTok ad for their favorite show. It’s like having a personal hype squad. Tao Baecklund, TikTok’s Head of Content & Services Ads, says it’s all about personalization—and yes, turning fans into paying customers.
💫 And if you’re a creator, Sundance 2026 is your chance to be part of the action.
So, what’s the takeaway? TikTok isn’t just a side hustle for filmmakers—it’s the future of how we watch, talk about, and support movies. And if you’re a creator, Sundance 2026 is your chance to be part of the action.
What’s your favorite TikTok film trend? Drop it below—let’s keep the chaos alive.
❓ People Also Ask
How does TikTok influence film fandom at Sundance 2026?
TikTok boosts film visibility through viral trends, creating buzz before premieres. It connects fans with creators, shaping audience expectations and driving real-time engagement during the festival.
What role does TikTok play in Sundance 2026 film promotion?
TikTok serves as a platform for filmmakers to promote their work through short, engaging clips. It helps build hype and attract diverse audiences, expanding the festival’s reach beyond traditional media.
💬 What do you think? Let us know in the comments! 👇