✨ Let’s get into it ✨
💡 TLDR
Ugh, finally someone said it: The luxury world is in full chaos, and we’re here for it. Like, so here. With over 20 creative-director swaps in 2025, the game is totally flipped. From Celine to Chanel,…
Ugh, finally someone said it: The luxury world is in full chaos, and we’re here for it. Like, so here. With over 20 creative-director swaps in 2025, the game is totally flipped. From Celine to Chanel, the vibe is all about fresh faces, bold moves, and preppy revival. But let’s be real—this isn’t just about who’s in charge. It’s about what’s in right now, and how celebs are basically flexing their fashion IQ.
The real MVPs? Michael Rider at Celine, who brought preppy style to the next level. His take on Ralph Lauren vibes? It’s basically the reason your TikTok feed is obsessed with chunky sweaters and bucket hats. Then there’s Jonathan Anderson at Dior, who took iconic archival pieces and gave them a modern twist. Think of it as a love letter to the past, but with a very Instagrammable spin. And let’s not forget Louise Trotter at Bottega—taking over a beloved brand? That’s like getting a PhD in fashion and then being asked to teach a class. She’s basically the queen of the “I’m not sure I can handle this” energy.
But the real flex? Matthieu Blazy at Chanel. His spring 2025 show was basically a sci-fi movie set, with planets and rainbow skirts. The finale? A model and Blazy embracing in a moment of pure joy—like the universe is saying, “Hey, let’s be optimistic.” And yes, that rainbow skirt? It’s already the It bag of the year. (Spoiler: It’s also the bag you’ll be screenshotting for your feed.)
Celebs are flexing too. Jacob Elordi? He’s basically the ultimate fashion influencer. Cartier and Bottega are literally paying him to wear their stuff, and he’s making it look effortless. Like, how do you even compete with that?
💫 Plus, luxury brands are now seriously paying attention to the U.
Key points: New directors are shaking up the game with fresh takes on preppy and archival styles. The Chanel 25 bag is basically the it item of the year, and celebs like Jacob Elordi are flexing their fashion IQ. Plus, luxury brands are now seriously paying attention to the U.S. market—because, honestly, who doesn’t love a good mall trip?
Which It bag are you eyeing for 2026? Drop your pick below!
❓ People Also Ask
Who are the new creative directors in the 2025 Luxury Report?
The 2025 Luxury Report highlights new creative directors like Sarah Lin at Louis Vuitton and Marco Rossi at Gucci, bringing fresh vision to luxury fashion.
What trends are predicted for luxury bags in 2025?
2025 luxury bags are expected to feature sustainable materials, bold geometric designs, and personalized customization options.
💬 What do you think? Let us know in the comments! 👇