| Beauty
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💡 TLDR
Manifesting this energy: You know that one shade name that makes you cringe so hard you could cry? Like, “Burnt” for a foundation? Yeah, that’s the one. TFIT, a Korean brand, named their darkest found…
Manifesting this energy: You know that one shade name that makes you cringe so hard you could cry? Like, “Burnt” for a foundation? Yeah, that’s the one. TFIT, a Korean brand, named their darkest foundation shade “Burnt” for their Sleek Fit Cover and Radiance Fit Serum. And it’s not just a name — it’s a full-blown insult to people with darker skin tones. You can see it for yourself on YesStyle, and even the banner on Jolse, their international distributor, is just as cringey. This isn’t just a typo or a mistake — it’s a conscious choice that feels way too disrespectful.
The issue here isn’t just the name, it’s the tone. “Burnt” implies that darker skin is something to be fixed, something that’s damaged or wrong. It’s a microaggression wrapped in a beauty product. And the fact that it’s used in 2026? That’s not just outdated — it’s actively harmful. The beauty industry has made progress, but this kind of language is still creeping in, especially from brands that think they’re being edgy or “different.”
It’s not just about the name. It’s about the message. When a brand uses a term like “Burnt” for a foundation, they’re sending a message that darker skin is not ideal, that it’s not the norm. And that’s a problem. Especially when you’re trying to find inclusive shades that actually match your skin. It’s frustrating to see brands that claim to be inclusive but slip up on the basics.
So here’s the thing: If you’re a brand, think before you name your shades. Don’t use language that implies something is wrong with a skin tone. And if you see something like this, speak up. Because every time we call out these kinds of things, we’re making the world a little better.
💫 What’s your take on shade names that make you cringe.
What’s your take on shade names that make you cringe? Drop it below!
❓ People Also Ask
What is the darkest shade in the TFIT color range?
“Burnt” is the darkest shade in the TFIT color range, known for its deep, rich tone and high pigment concentration.
How is the “Burnt” shade used?
“Burnt” is used for bold, dramatic looks, often in makeup or hair coloring, due to its intense, dark hue and versatility in creating depth.
💬 What do you think? Let us know in the comments! 👇