March 22, 2026 | Beauty

✨ Let’s get into it ✨

This is your sign to embrace your 90s beauty glow. The 2026 awards season didn’t just throw shade—it served up a full-course meal of nostalgia, and we’re all here for it. From jelly aesthetic hair to butterfly clips that make your head look like a glittery candy bar, the beauty world is basically doing a TikTok remix of the ’90s. And let’s be real, it’s not just a throwback—it’s a full-blown vibe upgrade.

The shift? It’s not about copying the past, it’s about repping it with a modern twist. Think oversized hair bows that scream “I’m a diva” but also fit in a 2026 editorial. Or temporary tattoos that are basically the ultimate flex for your back, like Chappell Roan’s jaw-dropping designs. Even Dove jumped on the bandwagon with their “Let Your Body Body” ad, which used The Pussycat Dolls’ “Don’t Cha” to promote their new deodorant. (Spoiler: It’s nowhere near the smell of your middle school locker room.)

Celebs like Hailey Bieber and Jenna Ortega are basically the ultimate nostalgia curators. Bieber’s brown lipstick? A throwback to the ’00s but with a modern matte finish. Ortega’s temporary tattoos? A nod to the ’90s but with a pop-art twist. And let’s not forget the French manicure—yes, it’s back, but now it’s got a glittery, jelly-like finish that’s basically a beauty flex.

Key points: Nostalgia isn’t just a trend, it’s a vibe. Celebs are blending old and new for a fresh twist. The best part? It’s totally customizable—so you can do your own version of the jelly aesthetic without breaking the bank.

What’s your favorite nostalgic beauty trend? Drop your fave in the comments and let’s debate like it’s a TikTok trend.

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Tags: 4 burners theory, Alejandro, architectural digest, Body, Celebs