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💡 TLDR
Kris Jenner tricked her daughters into becoming TV stars by framing reality TV as free advertising for their boutique. Her clever move turned their small business into a 20-season hit.
Main character energy incoming: Kris Jenner didn’t just create a reality TV empire—she outmaneuvered her own kids. Back in the early 2000s, Khloe and Kourtney Kardashian were all about their fashion boutique, Dash, and zero interest in being on TV. “We said, ‘No, we’re not doing this show,’” Khloe spilled on The Morgan Stewart Show. But Kris had a trick up her sleeve: she framed the show as a free ad for their store. “Think of it as a commercial,” she told her daughters. And let’s be real, who doesn’t want free exposure? The duo was basically running a tiny business with no employees, doing taxes and cleaning themselves. Adding a TV show? Sounds like a nightmare. But once they signed on, the rest is, as they say, history.
The show launched in 2007 and became a 20-season juggernaut, spawning spinoffs like Kourtney and Kim Take Miami and Life of Kylie. Even after the original ended in 2021, the family kept flexing with their Hulu series, The Kardashians, now in its seventh season. Kris, who’s still an exec producer, jokes she can’t believe her luck. “The best one was the first one, and the other best one is the one we’re doing right now,” she told Vanity Fair. She’s also 100% not doing a spinoff about her own life. “I’ll leave that to the kids,” she said.
But let’s not forget the chaos that made the show iconic. Khloe’s jail stint, Kim’s pole dancing class, and Kourtney’s dental nightmare are all legendary. Oh, and when Kris got too drunk at a winery, she greeted French Montana with a “Hello, motherf–ker!” That’s the kind of drama that keeps us hooked. Even Kylie’s pig gift moment—when she mistook a baby pig for a chicken—had us laughing so hard we cried.
Key points: Kris turned her daughters’ fashion hustle into a reality TV empire, the show’s success was a total accident, and Kris still can’t believe her family’s TV legacy.
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❓ People Also Ask
How did Kris Jenner convince her daughters to do *Keeping Up With the Kardashians*?
Kris framed the show as free advertising for their boutique, convincing Khloe and Kourtney to join by promising exposure and business benefits.
What was the original plan for Dash before *Keeping Up With the Kardashians*?
Dash was a fashion boutique run by Khloe and Kourtney with no employees, where they handled taxes and cleaning themselves.
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