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💡 TLDR
Drop everything because 2025 on TikTok was a total dumpster fire of weirdness—and somehow, it worked. Labubus, 6-7, brain rot, and comment section chaos? Yep, that’s the year we lived. While the world…
Drop everything because 2025 on TikTok was a total dumpster fire of weirdness—and somehow, it worked. Labubus, 6-7, brain rot, and comment section chaos? Yep, that’s the year we lived. While the world was spiraling, TikTok users leaned into absurdity, nostalgia, and IYKYK vibes to feel connected. And let’s be real, brands are now literally paying attention to the madness, because it’s driving sales.
Labubus, those fluffy Hong Kong toys, took over in April like a viral TikTok influencer with a shopping cart. 3.3 million posts, 1.1 billion views—no one’s questioning why. It’s not just a toy; it’s a mood. Nostalgia + cheap accessories = instant comfort, especially when the economy’s a dumpster fire. Plus, Labubus let shoppers upgrade their bags without breaking the bank. “Toys are the new sneakers,” says Tora Northman, and honestly, we’re here for it.
Then there’s 6-7, that Gen Alpha anthem. It started as a meme, became a global phenomenon, and now Dictionary.com calls it word of the year. Teachers, parents, and PMs are all in on the chant, which is basically TikTok’s version of a TikTok dance. And don’t even get me started on brain rot—the surreal, AI-generated stuff that’s basically the internet’s version of a TikTok trend. It’s not about meaning; it’s about being in on the joke.
But the real win? Comments. Gen Z isn’t just scrolling; they’re participating. Luxury brands like Prada and Sephora are now commenting on videos, co-creating products based on TikTok feedback, and basically acting like they’re part of the squad. It’s a full-blown collaboration between creators and brands, and it’s working.
💫 From hiring Etsy witches to peeling off K-beauty masks for “glass skin,” TikTok’s influence is everywhere.
WitchTok, K-beauty, and jewelry drops? All trends that made 2025 a flex. From hiring Etsy witches to peeling off K-beauty masks for “glass skin,” TikTok’s influence is everywhere. And with TikTok Shop crushing Black Friday sales, it’s clear the platform’s not just a trend—it’s a full-blown commerce empire.
Key points: TikTok’s blend of nostalgia and absurdity (Labubus, 6-7) created massive cultural moments. Comments aren’t just noise—they’re now a key part of brand strategy and customer engagement. K-beauty, WitchTok, and jewelry trends show TikTok’s power to shape global consumer behavior.
What’s your favorite 2025 TikTok trend? Drop it below—let’s keep the chaos alive.
❓ People Also Ask
What caused the Labubus trend on TikTok?
Labubus emerged from a viral audio clip, sparking challenges and parodies. It quickly became a meme, blending humor with absurdity, and spread rapidly across the platform.
How did Brain Rot impact TikTok in 2025?
Brain Rot influenced TikTok’s content trends, encouraging surreal and chaotic creativity. It reshaped user engagement, blending horror and humor in viral challenges.
💬 What do you think? Let us know in the comments! 👇