✨ Let’s get into it ✨
💡 TLDR
Alex Cooper and Alix Earle are throwing shade like it’s a reality show, and the internet can’t get enough. Their feud started with collaboration but turned into drama when Earle skipped a party and got dropped from Cooper’s podcast, sparking endless online gossip.
Wait, because you’re scrolling through your feed and suddenly boom—there’s Alex Cooper and Alix Earle, trading jabs like it’s a reality TV showdown. The internet’s obsessed, and honestly, it’s giving everything. These two blonde powerhouses are basically the OG drama queens of the social media era, and we’re here for it. Let’s break down why this feud is so good.
The story starts in 2023 when Cooper launched her media empire, Unwell, and signed Alix Earle as a collaborator. Earle, who was already a TikTok GRWM queen and DWTS finalist, was hyped to be part of the team. But fast-forward to 2025, and things got tense. Fans noticed Earle skipped the Unwell Super Bowl party despite being in town, and soon after, Unwell dropped her podcast, Hot Mess. Earle said she had “no idea what’s going on,” and fans started speculating. Cooper later claimed it had nothing to do with Unwell, but the tension was already brewing.
Then came the TikTok war. Earle posted a video saying, “My Co–Star told me I can start sht today,” referencing Cooper. Cooper responded with a callout video, tagging Earle and demanding she “get specific” about the beef. Earle replied with a TikTok of herself laughing after watching Cooper’s clip, like, this is the best drama ever. Meanwhile, Barstool Sports founder Dave Portnoy jumped in, claiming the feud was about “brand deals” and “contract stuff.” Then Brianna LaPaglia, a Barstool creator, got pulled into the chaos, sharing DMs with Cooper that hinted at deeper drama.
The real kicker? Earle’s dad, T.J., refused to comment, and Cooper’s team said it’s “not a PR stunt.” But with TikTok comments, Insta posts, and a podcast episode where Portnoy called Cooper a “savage,” it’s clear this isn’t just a friendly rivalry. It’s a full-blown social media soap opera.
💫 – Social media became the main battlefield, with TikTok comments and DMs fueling the drama.
KEY POINTS: – Cooper and Earle’s collaboration started strong but quickly turned sour after Unwell dropped Earle’s podcast. – Social media became the main battlefield, with TikTok comments and DMs fueling the drama. – Barstool Sports and Brianna LaPaglia’s involvement added layers, making it a mess of miscommunication and ego.
CLOSE: So, bestie, what’s your take? Is this feud real or just the internet’s way of making drama? Drop your thoughts below—let’s keep the vibes alive.
❓ People Also Ask
What started the Alex Cooper vs. Alix Earle feud?
The feud began when Alix Earle skipped the Unwell Super Bowl party and was later dropped from Unwell’s podcast, *Hot Mess*, sparking public speculation and tension.
Why did Unwell drop Alix Earle?
Unwell dropped Alix Earle after she skipped their Super Bowl event, leading to rumors of a falling-out, though no official reason was confirmed.
💬 What do you think? Let us know in the comments! 👇