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💡 TLDR
Drop everything because e.l.f. just dropped a Super Bowl ad so juicy, it’s basically a telenovela. Melissa McCarthy is playing a Bridesmaids alum desperate to learn Spanish before a big show — and let…
Drop everything because e.l.f. just dropped a Super Bowl ad so juicy, it’s basically a telenovela. Melissa McCarthy is playing a Bridesmaids alum desperate to learn Spanish before a big show — and let’s be real, who hasn’t felt that panic before a major event? The ad is basically a glittery, glossy version of your worst group project, but with lip oils and dramatic Spanish rolls. McCarthy’s character is aided by e.l.f.’s Glow Reviver Lip Oil (because who needs a doctor when you’ve got lips that shine like a disco ball?) and a nurse played by Itatí Cantoral, who’s basically the OG telenovela queen. Cantoral’s quote about e.l.f. being “powerful, inclusive, and accessible” hits harder than a surprise finale.
The ad is a love letter to chaos, with McCarthy’s signature laugh and a plot that’s part soap opera, part beauty hack. It’s the kind of campaign that makes you want to text your squad: “Did you see that e.l.f. ad? It’s like if Bridget Jones met a Spanish exam.” The brand also teamed up with Duolingo to give Beauty Squad members free Super Duolingo subscriptions — because learning Spanish is now a VIP perk. It’s the ultimate win for fans who want to level up their language skills without sacrificing their glowy lip game.
Here’s the real tea: e.l.f. is flexing its A-game with a spot that’s equal parts dramatic and delicious. McCarthy’s role isn’t just a paycheck — it’s a vibe. The ad celebrates messy, real moments (like trying to roll your “rs” in Spanish) while selling products that make you feel like a million bucks. Plus, the collaboration with Duolingo is a sneaky way to make learning feel like a luxury.
So what’s your fave part of the ad? The Spanish lesson, the lip oil, or the fact that Melissa McCarthy is basically your cool aunt who knows how to throw a party? Drop your take in the comments — we’re all just here for the gloss and the gossip.
❓ People Also Ask
Who is in e.l.f. Cosmetics’ Super Bowl LX ad?
Melissa McCarthy stars in e.l.f. Cosmetics’ Super Bowl LX ad. She plays a character named “Melissa,” a makeup artist with a quirky personality.
What product does Melissa McCarthy promote in the ad?
Melissa McCarthy promotes e.l.f. Cosmetics’ “Melissa” mascara in the ad. The campaign highlights the product’s affordability and bold look.
💬 What do you think? Let us know in the comments! 👇