✨ Let’s get into it ✨
💡 TLDR
Wait, is Gucci back? Because Demna’s making it happen. Lyst just crowned Saint Laurent the hottest brand, but Gucci’s climbing up the charts like it’s on a power trip. And let’s be real, the reason? D…
Wait, is Gucci back? Because Demna’s making it happen. Lyst just crowned Saint Laurent the hottest brand, but Gucci’s climbing up the charts like it’s on a power trip. And let’s be real, the reason? Demna’s redefining what it means to be a Gucci icon. From A-listers rocking his new handbags to the internet collectively sighing over his Italian-inspired twists, this is the most vibe we’ve had since the 2010s.
The Borsetto is the new flex, baby. It’s a mix of “borsa” and “morsetto” (Italian for bag and horsebit, because why not?), and it’s basically a sleek, discreet rectangle that’s part briefcase, part bowling bag, but also so on trend. Watch Alex Consani zip it under her arm while sliding into a black car, or Vittoria Ceretti carrying it to the Olympics like she’s the bomba. It’s the kind of bag that makes you go, “Wait, is that a real bag or a fashion statement?” The answer? Both.
Demna’s not just throwing out old-school Gucci vibes—he’s giving them a glamorous update. The Jackie bag, which existed before his time, now has a stretched silhouette and preworn leather that looks like it’s been lived in by a million girls. Dua Lipa and Amelia Gray are already obsessed, and honestly, I’ve been dying for a Jackie Slim since the days of Bridgerton. Then there’s the Giglio, a nod to la dolce vita with a cheeky twist. It’s like a raincoat meets a plastic sofa cover, and Emily Ratajkowski’s chocolate-brown version is basically a fashion flex.
This isn’t just about bags—it’s about Demna knowing exactly what we want. At Balenciaga, he merged streetwear and high fashion; now, he’s doing the same for Gucci. And with Lyst stats showing his success, it’s clear he’s not just surviving—he’s thriving. The only thing left to wait for? His Fashion Week debut on Feb. 27. Bags, here we come.
💫 Celebs are already obsessed with his designs, and Gucci’s stats are climbing thanks to him.
Key takeaway? Demna’s balancing Gucci’s heritage with today’s It-girl energy. Celebs are already obsessed with his designs, and Gucci’s stats are climbing thanks to him. The real question? Which bag would you grab first? Drop your pick below!
❓ People Also Ask
What makes Demna’s Gucci so desirable?
Demna’s Gucci is desirable for its bold designs, mix of luxury and streetwear, and cultural impact. It blends high fashion with rebellious aesthetics, creating a unique brand identity that resonates globally.
Why is Gucci’s success under Demna surprising?
Gucci’s success under Demna is surprising due to his unconventional style and reinvention of the brand. He transformed it into a symbol of modern luxury, appealing to a new generation while maintaining its heritage.
💬 What do you think? Let us know in the comments! 👇