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💡 TLDR
Okay but like, why is no one talking about the diamond color trend? Kim Kardashian’s 340-carat brown and champagne bling at her wedding wasn’t just a flex—it was a vibe. And now De Beers is riding tha…
Okay but like, why is no one talking about the diamond color trend? Kim Kardashian’s 340-carat brown and champagne bling at her wedding wasn’t just a flex—it was a vibe. And now De Beers is riding that wave with their Desert Diamonds campaign, which is basically the industry’s version of “I’m not your mother, I’m your bestie” for diamonds. This isn’t just about fancy hues anymore; it’s about redefining what’s “perfect.” For years, the diamond world was all about colorless stones, but now we’re seeing more warmth, more character, and more personality. Taylor Swift’s engagement ring? Warm white, duh. Doja Cat’s ring? Desert diamond, obviously. It’s like the jewelry world finally got that “no filter” moment.
The shift isn’t just trendy—it’s strategic. De Beers, which controls a third of the global diamond supply, is betting on the idea that unique colors = higher demand. Why? Because lab-grown diamonds are flooding the market, and they’re way cheaper. Like, 90% cheaper than natural stones, according to insiders. That’s making people rethink what they want. “Lab-grown diamonds have made natural uniqueness more precious,” says Asprey’s John Rigas. It’s like the industry’s saying, “Hey, we’re not perfect, but we’re real.” Plus, colored diamonds are more affordable than color D whites, which means more people can play with size, clarity, and color without breaking the bank.
But this isn’t just about price. It’s about storytelling. De Beers is tapping into the idea that diamonds should have soul, not just sparkle. “People love the uniqueness,” says Lisa Levinson of the Natural Diamond Council. And let’s be real, who doesn’t want a ring that looks like it was plucked from the desert? The campaign is also a nod to the past—vintage stones, antique diamonds, and the Golconda mine’s legacy are all part of the conversation. It’s like the industry’s saying, “We’re not just diamonds; we’re history, culture, and a little bit of chaos.”
So what’s the takeaway? Colored diamonds are here to stay, lab-grown or not. The industry’s pivoting to embrace imperfection, and honestly, who doesn’t want a ring that’s more than just sparkly?
💫 Which diamond color would you rock.
Which diamond color would you rock? 💎
❓ People Also Ask
What is De Beers doing to secure the future of natural diamonds?
De Beers is investing in sustainable mining, promoting ethical practices, and supporting industry standards to ensure the long-term viability of natural diamonds.
How is De Beers influencing the diamond market?
De Beers shapes market trends through supply control, innovation in diamond alternatives, and advocacy for responsible sourcing and environmental stewardship.
💬 What do you think? Let us know in the comments! 👇