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💡 TLDR
I’m literally obsessed with Chappell Roan’s new MAC campaign—because yes, she’s a pop star, but also a girl who just wants to swipe through her Instagram stories in a cozy hoodie. MAC dropped the camp…
I’m literally obsessed with Chappell Roan’s new MAC campaign—because yes, she’s a pop star, but also a girl who just wants to swipe through her Instagram stories in a cozy hoodie. MAC dropped the campaign for their Sephora launch, and Roan is serving up a no-makeup makeup look that’s basically the ultimate flex for “I’m a star but I still wear sweatpants.” Think freckled cheeks, natural lashes, and a pout that’s so soft it could melt your heart. No powdery base, no glittery eyes, just her realness with a side of MAC’s iconic shades.
The whole vibe is about stripping away her usual drag-inspired glam for something softer, like a glitter-free version of her usual energy. MAC Global Creative Director Nicola Formichetti said it’s supposed to feel “magnetic” and “softer,” which basically means Roan is giving us her “I’m just here to chill” aesthetic. But don’t worry—there’s still some major flexing going on. She’s rocking the MAC Lustreglass Sheer-Shine Lipstick in $ellout, which is basically a pinky-nude dream, and pairing it with the Lip Pencil in Auburn and Stripdown for a gradient lip that’s chef’s kiss. Her blush? The Glow Play Cushiony Blush in Grand, because nothing says “I’m a star” like a glow that’s too good.
The campaign is also a love letter to MAC’s 90s roots, like that iconic mug everyone’s still obsessed with. Roan’s makeup artist, Andrew Dahling, called it an homage to the brand’s legacy, which is basically the ultimate flex for a makeup line that’s been around since the ’80s. And yeah, the other ambassadors—Quen Blackwell and Gabbriette—are slaying too, with their own versions of the “I’m a star but I’m also chill” look.
So what’s the takeaway? Roan’s proving that you can be a pop star and still vibe with a no-makeup look. The campaign’s all about celebrating MAC’s history while keeping it fresh, and honestly, it’s the kind of vibe that makes you want to grab a lipstick and go. But wait—what’s your fave MAC shade from the campaign? Drop it below!
❓ People Also Ask
What role did Chappell Roan play in the MAC campaign?
Chappell Roan starred in MAC’s latest campaign, showcasing her pop star persona in a relaxed, off-duty setting.
Where was Chappell Roan photographed for the MAC campaign?
Chappell Roan was photographed in a casual, lifestyle setting for the MAC campaign, highlighting her pop star image in everyday moments.
💬 What do you think? Let us know in the comments! 👇