| Beauty
✨ Let’s get into it ✨
⏱ 2 min read
💡 TLDR
Forget the "clean girl" aesthetic—blue eyeshadow and smudgy liner are officially back. Milan Fashion Week just gave us the green light to ditch the neutrals for sheer cornflower washes and messy, indie-sleaze vibes that actually feel wearable.
📑 Quick Jump
The era of “clean girl” minimalism is officially losing its grip on us. While New York was busy going full maximalist with things like Thom Browne’s rainbow winged liner, the Milan Fashion Week Spring/Summer 2027 runways offered something way more interesting—a refined middle ground that’s perfect for when you want color without looking like you’re wearing a costume. We are talking about approachable, high-fashion ways to experiment with pigment that actually feel wearable for your next night out.
The Return of Blue Tones
If you’ve been avoiding blue eyeshadow since the ’80s, consider this your official permission slip to try it again. This season, it wasn’t about heavy, crusty pigments; instead, we saw beautiful, sheer washes of color that felt incredibly modern. At Jil Sander, models rocked a cornflower blue wash on the lids paired with micro-wing liner and fluttery lashes. Roberto Cavalli leaned into those mermaid vibes with metallic turquoise eyeshadow, while Luisa Beccaria gave us a killer contrast by pairing robin’s egg blue liner with shiny coral lips. This is an entry-level look to reference when you’re experimenting with color after a long stint of no-makeup makeup. It’s basically the easiest way to transition away from neutrals without feeling totally overwhelmed.
💫 This is an entry-level look to reference when you’re experimenting with color after a long stint of no-makeup makeup.
Smudgy Eyes and Big Hair
For the girlies who want a little more grit, the “Practical Magic” effect was everywhere. Marques ‘Almeida embraced a whimsical vibe with tousled waves and smudgy winged smoky eyes. If you’re feeling even bolder, Gucci went full force with extreme smoky eyes featuring pops of color, while Prada took hair to an entirely different level. Lead hair artist Guido Palau and his team at Prada were busy backcombing everything for massive volume, creating looks that ranged from intentional bedhead to structured bouffant shapes.
Makeup artist Lucia Pieroni kept the skin looking fresh at Prada, using Prada concealer and powder before adding a wash of Prada Touch Cream-to-Powder Color in Bow to the cheeks. Even Diesel joined the party with a messy aesthetic, featuring models with intentionally smudged lipstick. We also saw two totally different vibes at Barbara Rizzi: makeup artist Sam Visser and hairstylist Anthony Turner created a “party girl” look with indie sleaze eye makeup and tousled hair, versus a “refined woman” look with soft smoky eyes and a voluminous blowout. Whether you’re craving Y2K turquoise or decadent chocolate brown, summer beauty is finally getting its personality back.
Are you ready to swap your neutral palette for some cornflower blue, or are you sticking to the classics?
❓ People Also Ask
What are the trending eyeshadow colors for Milan Fashion Week?
Blue eyeshadow tones are the primary trend dominating the Milan Fashion Week Spring/Summer 2027 runways. Designers are moving away from heavy pigments in favor of sheer, wearable washes of color that feel modern rather than costume-like. Specific shades include cornflower blue seen at Jil Sander, metallic turquoise inspired by mermaid aesthetics at Roberto Cavalli, and robin’s egg blue featured by Luisa Beccaria. These colorful options provide an easy way for beauty enthusiasts to transition from neutral palettes to more expressive, high-fashion looks.
How can you achieve the smudgy eye makeup look seen on the runway?
You can achieve a smudgy eye look by embracing a whimsical or gritty aesthetic characterized by intentional imperfection. This style involves creating winged smoky eyes that lack sharp, clean edges to produce a more effortless and lived-in appearance. Brands like Marques Almeida utilized this technique alongside tousled waves to create a magical effect, while Gucci pushed the trend even further with extreme smoky eyes featuring pops of color. It is an ideal choice for those wanting to move away from the clean girl minimalism trend.
What hair trends are appearing at Milan Fashion Week?
Massive volume and textured shapes are the defining hair trends currently taking over the runways. Lead hair artist Guido Palau and his team at Prada focused on heavy backcombing to create diverse styles ranging from intentional bedhead to structured bouffant shapes. Other designers are embracing a more relaxed aesthetic, such as the tousled waves seen at Marques Almeida or the indie sleaze inspired hair used at Barbara Rizzi. These voluminous styles provide a bold, high-fashion contrast to the more refined makeup looks.
How is the makeup aesthetic changing from previous beauty trends?
The beauty landscape is shifting away from the minimalist clean girl aesthetic toward more expressive and personality-driven looks. While previous trends favored neutral palettes and perfected skin, the new season embraces color, grit, and intentional messiness. This evolution includes experimenting with sheer blue eyeshadow washes, smudgy winged liner, and even intentionally smudged lipstick as seen at Diesel. These styles allow for a middle ground between high-fashion maximalism and wearable everyday makeup, bringing more character back to summer beauty.
💬 What do you think? Let us know in the comments! 👇
📰 Source: The Zoe Report