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💡 TLDR
Main character energy incoming: C.O. Bigelow is basically a TikTok trend now, and it’s giving everything. Last Saturday, the Greenwich Village pharmacy that’s been a New York staple for 200 years was …
Main character energy incoming: C.O. Bigelow is basically a TikTok trend now, and it’s giving everything. Last Saturday, the Greenwich Village pharmacy that’s been a New York staple for 200 years was basically a hype squad for American Love Story, and the headband obsession is real. You know the drill: fans are scrambling for Carolyn Bessette-Kennedy’s iconic tortoiseshell headbands, which have been handcrafted by French artisan Charles Wahba since 1959. The internet’s collective obsession with CBK’s minimalist ’90s aesthetic has turned this old-school apothecary into a holy grail for Gen Z, with crowds of trend-chasing girls swarming the hair accessory counter like it’s a VIP concert.
The vibe? It’s like a TikTok trend exploded into real life. When I walked in, the soundtrack was Juno and Naked in Manhattan, and the hair display—claw clips shaped like hot dogs and taxis—was a literal line of people snapping pics. Sales associate Julia Rosum, dubbed “the headband perfector,” told me they’ve had to add a fifth case of headbands just to keep up. “People are like, ‘Is this from the show?’” she said, while a group of 20-somethings debated whether a $40 headband was worth it. One shrugged: “You could lie and say it’s $5.”
But here’s the thing: while the headbands are the main event, the store’s legacy items—like tortoiseshell toothbrushes and Marvis toothpaste—are also flying off shelves. “We’re dying to get more in from France,” says Rosum, who’s now restocking skincare displays to accommodate the headband frenzy. And yes, the pharmacy’s still a pharmacy. “We’re a beauty store but we’re also a pharmacy,” says marketing manager Sarah Barnes. “At the end of the day, we’re here for your daily meds, not just your hair.”
So, are you heading to C.O. Bigelow for the headbands or just to stock up on your daily meds?
❓ People Also Ask
What inspired the story at C.O. Bigelow?
The story was inspired by the 1970 film *Love Story*, capturing its romantic essence through the shop’s curated products and nostalgic atmosphere.
How did C.O. Bigelow adapt the *Love Story* theme?
C.O. Bigelow adapted the theme by creating a romantic, curated experience with vintage items, candles, and stationery, evoking the film’s timeless love narrative.
💬 What do you think? Let us know in the comments! 👇