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⏱ 1 min read
💡 TLDR
Celebs like Hailey Bieber and Jennie are wearing cashmere sweaters that double as modern art, designed by conceptual artist Adrian Schachter. This brand, more gallery than fashion, has gone viral with pop-up shows and sold-out collections.
📑 Quick Jump
POV: Celebs are rocking cashmere sweaters that double as modern art. Adrian Cashmere isn’t a fashion brand—it’s a gallery in knit form. Designed by 29-year-old conceptual artist Adrian Schachter, these slouchy, oversized sweaters are basically canvases for his wild drawings. And guess who’s wearing them? Hailey Bieber, Bella Hadid, and even Blackpink’s Jennie.
Art Over Trends
Schachter and co-founder Morgan Moinian launched Adrian Cashmere after seeing a friend wear a cashmere sweater Schach, the artist, painted on. “This is the best cashmere I’ve ever seen,” Moinian recalls. The brand began as a revival of Schachter’s mom’s old label, Rich Fashion, which she shuttered in 2020 to focus on art. Moinian, an architecture student at the time, saw the gap and jumped in, pairing Schachter’s art with her hustle. “I’d see someone and just ask if I could send them cashmere,” she says. It worked—Hailey and Emily Ratajkowski started wearing the brand in 2024, and sales spiked.
💫 “We don’t do seasons, and we follow the art world calendar.”
Pop-Up Magic
Adrian Cashmere isn’t just about the sweaters. The duo’s pop-up in Miami was a literal art show—think 30-foot-long custom sofas and animal sculptures by Schachter’s brother. “It was more of a calm intro to retail than New York City,” Moinian explains. Their next pop-up at Amanita gallery even featured Schachter’s paintings framed in digitally-printed cashmere. Fall’s pop-up at Phillips Auction House? Already sold out. Schachter’s dad, Kenny, is even collaborating on a cashmere tabard. “We don’t do seasons, and we follow the art world calendar.” So, what’s next for a brand that’s basically a wearable art collective? Can cashmere ever be too avant-garde? Drop your thoughts below—let’s talk about how fashion is becoming a gallery.
❓ People Also Ask
How did Adrian Cashmere start?
Adrian Cashmere began when Schachter’s friend wore a cashmere sweater he painted on. Inspired, co-founder Morgan Moinian revived Schachter’s mother’s old label, Rich Fashion, and paired it with Schachter’s art. The brand quickly gained traction after celebrities like Hailey Bieber and Emily Ratajkowski wore the sweaters in 2024.
What makes Adrian Cashmere unique?
Adrian Cashmere is unique because it merges art and fashion, with each sweater acting as a canvas for Schachter’s conceptual drawings. The brand focuses on art over trends, creating pieces that double as wearable art. Pop-ups like the Miami exhibition feature custom furniture and sculptures, turning retail into an immersive art experience.
Where can I see Adrian Cashmere pop-ups?
Adrian Cashmere pop-ups have taken place in locations like Miami, Amanita gallery, and Phillips Auction House. These events transform into art exhibitions, featuring Schachter’s work in custom furniture, sculptures, and digitally-printed cashmere. The brand’s pop-ups are designed to be a calm, artistic introduction to retail.
Can cashmere be too avant-garde?
Adrian Cashmere blurs the line between fashion and art, with designs that challenge traditional notions of both. The brand’s focus on conceptual art and limited pop-up events suggests it thrives on exclusivity and innovation. While some may find its approach extreme, the brand’s success with celebrities and art enthusiasts shows there’s a market for avant-garde cashmere.
💬 What do you think? Let us know in the comments! 👇
📰 Source: W Magazine