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💡 TLDR
POV: you just discovered Charli XCX is running on fumes and somehow still killing it. Between Sundance premieres, Grammys, and a Super Bowl spot, this girl is basically a human espresso machine. “I ca…
POV: you just discovered Charli XCX is running on fumes and somehow still killing it. Between Sundance premieres, Grammys, and a Super Bowl spot, this girl is basically a human espresso machine. “I can’t wait to sleep for two weeks, but that won’t happen for a while,” she jokes, which is basically the ultimate flex. Her latest project? A Poppi ad directed by her BFF Aidan Zamiri, where she’s bringing her signature chaotic charm to football’s biggest stage. Spoiler: Rachel Sennott is there, and she’s throwing a flamethrower at a desk like it’s a TikTok trend.
The ad is all about vibes, and Charli’s vibe? “Staying true to myself and hanging with my besties.” Which makes sense—she’s basically a human mood ring, flipping between exhausted and elated. She’s also collaborating with Sky Ferreira on a new project, calling it “the ultimate flex” since they’ve been in this game together since the early days. “We came up together,” she says, which is basically a VIP pass to the nostalgia aisle. And let’s not forget RHOSLC—she met Meredith Marks and Lisa Barlow at Sundance, though she’s still waiting on that caviar.
What’s the secret to this Poppi collab? “They let me do my own thing,” Charli explains. Which is basically the holy grail for someone who’s always been a control freak in the best way. She already had Poppi on her rider, so the partnership felt like destiny. And yes, the Wild Berry flavor is her fav—because obviously.
KEY POINTS: Charli’s Super Bowl spot is all about her vibe, not a brand message. Her collab with Sky Ferreira is a no-brainer—literally. Poppi gets her because they let her be herself.
💫 Drop it in the comments before you get too busy like Charli.
CLOSE: What’s your vibe for 2026? Drop it in the comments before you get too busy like Charli.
❓ People Also Ask
Did Charli XCX collaborate with Sky Ferreira on a song?
Charli XCX and Sky Ferreira did not collaborate on a song. Their relationship is more about mutual respect and admiration than musical collaboration.
What is Charli XCX’s role in the Poppi campaign?
Charli XCX is a brand ambassador for Poppi, promoting the brand through her social media and music, aligning with its playful and bold aesthetic.
💬 What do you think? Let us know in the comments! 👇