Crown Affair’s New Curl Cream is a Game-Changer (Sort Of)

| Beauty

✨ Let’s get into it ✨

💡 TLDR

Bestie, we need to talk about Crown Affair’s new curl cream. I’ve been using their leave-in conditioner so aggressively I’ve basically turned it into a DIY hair serum (yes, I’ve poured water into the …

Bestie, we need to talk about Crown Affair’s new curl cream. I’ve been using their leave-in conditioner so aggressively I’ve basically turned it into a DIY hair serum (yes, I’ve poured water into the bottle to stretch it). But when the brand dropped a curl product? My inner hair nerd was so here. Fast forward to testing their Smoothing Air Dry Cream on my Type 4 coils, and let’s just say it’s not a miracle worker, but it’s something.

So what’s the deal with this cream? Founder Dianna Cohen basically said, “We’re giving people who use way too much leave-in a new option.” My hair? Coarse, frizz-prone, and totally unimpressed with lightweight products. The air-dry cream is supposed to replace the leave-in, not add to it. But here’s the thing: it’s thicker than the leave-in, but not as heavy as my usual curl gels. It smells like a spa—bergamot and green tea, which is basically my hair’s version of a luxury spa day.

I tested it on my clip-ins (which are basically my hair’s fake twins) and my natural coils. The cream locked in moisture instantly, like my hair was sipping aloe vera smoothie. But here’s the kicker: it didn’t define my curls like my usual products. My Type 4 hair stayed soft but lacked that tight, bouncy hold I crave. However, when I reapplied it to damp hair and focused on smoothing the strands, my curls got way more defined. Plus, the cast it left behind? Not bad. I just slathered a bit of oil on top to break it up without messing up the style.

Now, for the real talk: this isn’t a heavy-duty curl cream. It’s more of a lightweight alternative to the leave-in, perfect for people who want softness without the crunch. Type 2 and 3 hair? You’ll love it. Type 4? It’s a good detangler, but not my go-to for a full-on twist-out. The price tag is a bit steep ($38 for 6 oz), but if you’re into Crown Affair’s clean, luxe vibe, it’s worth it.

💫 Type 2-3 hair will love the softness; Type 4.

Key points: This cream is a leave-in alternative, not a heavy-duty curling product. It works best on damp or soaking-wet hair for maximum definition. Type 2-3 hair will love the softness; Type 4? It’s a detangler, not a defined wash-and-go.

So, what’s your curl routine? Would you try this cream or stick with your usual heavy hitters? Drop your thoughts below!

❓ People Also Ask

Does Crown Affair’s curl product work on straight hair?

It’s designed for curly hair. Straight hair may not benefit as much. Best for defining and enhancing natural curls.

How long does the Crown Affair curl product last?

Lasts up to 24 hours. Provides hold without stiffness. Great for all-day curl retention.


💬 What do you think? Let us know in the comments! 👇

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