Daisy Edgar-Jones Went Full Feathers in Estée Lauder’s New Foundation Campaign
Daisy Edgar-Jones Went Full Feathers in Estée Lauders New Foundation Campaign

| Pop Culture

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💡 TLDR

Okay but like WHY is no one talking about Daisy Edgar-Jones’ bra moment in Estée Lauder’s new Double Wear ad? The foundation just got a 36-hour stay upgrade (yesss, finally), and the campaign is basic…

Okay but like WHY is no one talking about Daisy Edgar-Jones’ bra moment in Estée Lauder’s new Double Wear ad? The foundation just got a 36-hour stay upgrade (yesss, finally), and the campaign is basically a fashion magazine spread with Daisy’s vibe. She’s the free-spirited It girl of the moment, and her outfits are like a mood board for someone who’s into both Chloé’s whimsy and Gucci’s drama.

First up: Daisy’s white convertible look. She’s rocking a tie-front black top that’s basically a see-through bralette, paired with a midriff-cutout that’s equal parts spicy and romantic. The ruffle trim? So. Chic. She’s wearing high-waist jeans cropped at the ankles, like she’s channeling a French woman’s je ne sais quoi. The accessories? Inky slingbacks with rounded toes, oval sunglasses, and a croc-leather clutch—so minimal yet so on point. But wait, she forgot pants? Oh no, she’s got dark brown high-waisted panties tucked into her shirt. It’s like a fashion statement that’s also a flex.

Then there’s the greige co-ords: a fitted sleeveless top with a peplum waist flare (cheugy millennial trend, but we’re here for it) and a miniskirt with scalloped lace. It’s streamlined, but still so Daisy—confident, effortless, and slightly rebellious. And then there’s the launch party at Chateau Marmont. She’s in a white minidress with ostrich feathers lining the halter neck. It’s like a dreamy fantasy, and honestly, we’re all wearing that dress in our heads.

KEY POINTS: Daisy’s bralette look is the ultimate mix of daring and romance, the pants-free ensemble is a bold fashion move, and her feathered minidress is basically a mood.

💫 What’s your favorite look from the campaign.

What’s your favorite look from the campaign? Drop it below!

❓ People Also Ask

Did Daisy Edgar-Jones wear a bra in Estée Lauder’s ad?

Daisy Edgar-Jones wore a bra in Estée Lauder’s ad, sparking online discussion about the brand’s marketing strategy and body positivity messaging.

What was the reaction to Daisy Edgar-Jones’ bra in the ad?

The ad drew mixed reactions, with some praising its authenticity and others criticizing it for promoting unrealistic beauty standards.


💬 What do you think? Let us know in the comments! 👇

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