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💡 TLDR
Can we talk about how the Super Bowl halftime show went from basic to basically a fashion show? Back in the ’90s, the halftime show was all about the marching bands and the occasional glittery outfit …
Can we talk about how the Super Bowl halftime show went from basic to basically a fashion show? Back in the ’90s, the halftime show was all about the marching bands and the occasional glittery outfit that looked like it was borrowed from a costume party. But once Hollywood started flexing, things got wild. Think Prince’s purple guitar, Beyoncé’s diamond-encrusted bodysuit, and Taylor Swift’s $96 shirt that’s now a winter staple. It’s not just about the music anymore—it’s a full-blown runway show with a crowd of 100 million people.
The evolution is wild. Early days had performers in safe, semi-formal looks, but as stars like Britney, Rihanna, and Katy Perry took the stage, the costumes became more about shock value than style. Prince’s iconic purple outfit wasn’t just a look—it was a statement. And let’s not forget how Beyoncé turned the halftime show into a global fashion event with her 2013 performance, where every detail was a masterclass in opulence. Now, it’s not just about the music; it’s about the message, the drama, and the designer collaborations.
The real magic? It’s a mix of nostalgia and next-level trends. You’ve got the retro vibes of the ’90s meets the futuristic glitz of today. Designers like Louis Vuitton and Rihanna’s Fenty are now collaborating with performers to create looks that blur the line between art and advertisement. It’s like the Super Bowl is hosting a fashion week where the audience is also the buyers. And honestly, it’s just so much fun to watch.
So what’s next? Will we see more gender-fluid looks? Will there be a surprise cameo from a designer? The halftime show isn’t just a performance anymore—it’s a cultural moment. And honestly, who doesn’t love a little fashion drama?
💫 What’s your favorite halftime costume of all time.
What’s your favorite halftime costume of all time? Drop your pick in the comments!
❓ People Also Ask
Who designed the first Super Bowl halftime costume?
The first halftime costume was designed by Bob Simmons, a former NFL player, in 1967. It was a simple tuxedo with a bow tie, marking the start of the tradition.
What is the most expensive Super Bowl halftime costume?
The most expensive was in 2019, costing $1.5 million. It featured a 10,000-piece LED light display and was designed by Michael Graves for the New England Patriots.
💬 What do you think? Let us know in the comments! 👇