✨ Let’s get into it ✨
⏱ 1 min read
💡 TLDR
Forget the weather, the Fall/Winter 2026 campaigns are officially here and the celebrity lineup is actually insane. From Kate Moss lip-syncing in Gucci to Bella Hadid and Troye Sivan stealing the spotlight, high fashion is giving pure cinematic energy this season.
📑 Quick Jump
The fashion world is officially entering its cozy era, and the first look at the Fall/Winter 2026 campaigns is honestly giving everything it needs to give. While we’re still adjusting to the temperature change, the biggest houses are already dropping visuals that blend seasonal staples with pure cinematic energy. From Hollywood Hills vibes to moody lip-syncing moments, these shoots are setting the tone for what we’ll be obsessing over all season long.
Star Powered Visuals
The celebrity lineup for these drops is actually insane. Coach kicked things off with their “Live Your Story” campaign, featuring a heavy hitter squad of Elle Fanning, PinkPantheress, Lilas, Soyeon, Shan Yichun, and Bella Hadid. Meanwhile, Kendall Jenner is taking us to the hills for Frame’s latest shoot, and Chloë Sevigny is keeping it cool as the face of 7 For All Mankind. Even the legendary Christy Turlington is stepping in to embrace Giorgio Armani’s sleek fall vision, proving that some icons truly never miss. Kate Moss stars in Gucci’s Primavera campaign, lip-syncing to Chris Isaak’s rendition of “Wicked Game.” It’s such an atmospheric moment that feels both nostalgic and totally fresh.
💫 Kate Moss stars in Gucci’s Primavera campaign, lip-syncing to Chris Isaak’s rendition of “Wicked Game.”
Cinematic Style Shifts
If you love a story-driven campaign, Prada is leaning hard into the movie aesthetic with two new visuals titled “Simple Stories” starring Hunter Schafer and Troye Sivan, and “Heated Rivalry.” Saint Laurent is also playing with high-drama vibes, using Connor Storrie, Rosé, and Liu Wen to lead their latest look. We aren’t just seeing clothes; we are seeing mood boards come to life. Luxury accessories are getting their own main character moments too, specifically the Fendi Peekaboo bag which takes center stage on Monica Bellucci and Yara Shahidi. To top off the sparkle, Chopard is celebrating 50 years of Happy Diamonds with Bella Hadid, ensuring there is plenty of glam to go around this season.
Which of these celebrity campaigns are you most excited to see in your feed?
❓ People Also Ask
Which celebrities are featured in the Fall/Winter 2026 fashion campaigns?
High fashion houses have enlisted a massive lineup of stars including Bella Hadid, Elle Fanning, and PinkPantheress for the Coach campaign. Other notable celebrity faces include Kendall Jenner for Frame, Chloë Sevigny for 7 For All Mankind, and Kate Moss for Gucci. Additionally, Hunter Schafer and Troye Sivan are starring in Prada's cinematic visuals, while Monica Bellucci and Yara Shahidi are highlighting luxury accessories for Fendi. These star-powered collaborations are setting the tone for the upcoming seasonal fashion trends.
What are the main visual themes for the upcoming Fall/Winter 2026 fashion campaigns?
The Fall/Winter 2026 campaigns are characterized by a blend of seasonal staples and high-energy cinematic storytelling. Many brands are moving away from simple product shots to embrace mood-driven aesthetics, such as Prada's movie-inspired visuals titled Simple Stories and Heated Rivalry. Other houses are utilizing atmospheric elements like moody lip-syncing moments or Hollywood Hills vibes to create a sense of nostalgia. This shift focuses on bringing mood boards to life rather than just showcasing individual clothing items or seasonal accessories.
How is Gucci approaching its latest seasonal campaign?
Gucci is utilizing a nostalgic and atmospheric approach for its Primavera campaign featuring legendary model Kate Moss. The campaign centers on a cinematic moment where Moss is seen lip-syncing to the classic Chris Isaak song Wicked Game. This creative direction aims to make the visuals feel both fresh and timeless by blending music with high fashion. By leaning into this specific auditory and visual mood, the brand creates a story-driven experience that goes beyond traditional advertising.
Which luxury accessories and jewelry are being highlighted this season?
The Fendi Peekaboo bag is taking center stage as a major luxury accessory this season. This specific piece is being featured prominently in campaign imagery alongside stars like Monica Bellucci and Yara Shahidi to give the bag its own main character moment. In addition to handbags, Chopard is highlighting high-end glamour by celebrating 50 years of its Happy Diamonds collection. This celebration features Bella Hadid, ensuring that sparkling jewelry remains a key focal point of the Fall/Winter 2026 luxury landscape.
💬 What do you think? Let us know in the comments! 👇
📰 Source: Elle