✨ Let’s get into it ✨
💡 TLDR
Main character energy incoming: Jack McCollough and Lazaro Hernandez just took over Loewe, and honestly, we’re here for it. The duo, who built Proenza Schouler from the ground up in New York, is now r…
Main character energy incoming: Jack McCollough and Lazaro Hernandez just took over Loewe, and honestly, we’re here for it. The duo, who built Proenza Schouler from the ground up in New York, is now rewriting the playbook for one of fashion’s oldest houses. They’re not here to play it safe—Loewe’s getting a wild, fresh spin that’s equal parts Spanish flair and American cool. And yes, they’re still smoking, still juggling deadlines, and still rocking scuba-diver costumes at the office party.
So what’s their secret? Three pillars, baby. First up: Spanishness. They’re not going full flamenco or bullfighting—nope, they’re channeling the sun, the fruit, the juiciness of their Latin roots. Think bronzed skin, bold colors, and that one ad where a bikini bottom looked like it was almost falling off. Second: Americanness, but not the stuffy kind. They’re bringing that preppy, casual vibe—think sky-blue windbreakers and black button-downs—right into Paris. Third: craft, but not the old-school kind. They’re redefining it with high-tech, sleek, and industrial vibes, like those molded leather dresses that make you question if a human made them.
But let’s not forget the chaos. Moving from Brooklyn to Paris wasn’t a smooth ride. They had to relearn their email addresses, adjust to a new culture, and basically start over. Yet here they are, thriving. Their debut show? A white room with Ellsworth Kelly’s art hanging like a talisman. The painting? A sun-colored square attached to a red form that looks suspiciously like a matador’s cape. It’s America, Spain, and a little bit of everything.
They’re not just making clothes—they’re making a statement. “We’re pinching ourselves,” McCollough says. But their focus is laserlike. No more jumping between “super romantic” and “hardcore.” Now it’s all about those three pillars. “People need to understand what we’re about,” McCollough insists. “Otherwise, the brand gets confusing.”
💫 Drop your guess in the comments.
So what’s next for these fashion rebels? Drop your guess in the comments!
❓ People Also Ask
What inspired Proenza Schouler’s collaboration with Loewe?
The collaboration was inspired by a shared vision to blend heritage with modern design, merging Loewe’s craftsmanship with Proenza Schouler’s avant-garde approach.
How did Proenza Schouler reimagine Loewe’s designs?
They reimagined Loewe’s designs through bold silhouettes, unexpected textures, and a mix of luxury and streetwear, creating a fresh, contemporary aesthetic.
💬 What do you think? Let us know in the comments! 👇