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⏱ 1 min read
💡 TLDR
Jack Schwartz is literally turning LA high school ragers into an empire, and he’s currently chasing $10 million from investors. His app, MyPlots, takes a 20% cut of every ticket sold by capitalizing on teens with their parents' credit cards.
Bestie, we need to talk about how Gen Z is literally monetizing the high school rager. While we were all just trying to survive prom, one guy was busy building an entire empire out of it. Jack Schwartz, the 21-year-old founder of MyPlots, has officially turned the teen party scene into a booming business that’s attracting major investor interest.
The Great Gatsby Of LA Teens
Schwartz didn’t just start throwing parties; he started running them like a professional promoter. He began his journey as a freshman at Palisades Charter High School, where neighborhood homes top $3 million. His classmates even compared him to The Great Gatsby because of his ability to curate these massive social events. And don’t act surprised—even though you technically have to be 18 to use the app, people are finding ways around those rules left and right. The appeal of MyPlots is not so much the tech itself but rather its user base of cool teens with their parents’ credit cards. This demographic isn’t just attending parties; they are essentially absent-mindedly spending huge amounts of money on ticket sales through the platform.
💫 The appeal of MyPlots is not so much the tech itself but rather its user base of cool teens with their parents’ credit cards.
Scaling The Social Scene
It is wild to think that a party promotion app is currently trying to raise $10 million from angel investors. MyPlots takes a 20% cut of every ticket sold, which is a pretty genius way to capitalize on the teenage desire for exclusive access and social status. It is giving very much “work smarter, not harder” energy. While some are chasing parties, others are ditching dating apps entirely to find connection in real life; trivia nights with “meeting-intent” language are up 403%, mahjong gatherings are up 235%, and birdwatching meetups are up 131%. Whether it’s a rager or a birdwatching trip, the vibe is shifting toward IRL experiences.
Are you more of a “planned rager” person or do you prefer low-key hangouts?
❓ People Also Ask
Who is Jack Schwartz and what is MyPlots?
Jack Schwartz is the 21-year-old founder of MyPlots, a platform that has transformed high school parties into a massive business. He began his journey as a student at Palisades Charter High School by organizing large social events for his classmates. Now, the app functions as a professional party promotion tool that allows users to access exclusive teen social scenes. The business model focuses on monetizing the desire for social status among Gen Z users through ticket sales.
How does MyPlots make money from teen parties?
MyPlots generates revenue by taking a 20% commission on every ticket sold through its platform. This business model capitalizes on the high spending power of teenagers who use their parents' credit cards to secure access to exclusive events. By acting as a professional promoter rather than just an organizer, Schwartz has created a scalable system that attracts significant investor interest. The company is currently seeking to raise $10 million from angel investors to continue its growth.
What are the current trends in Gen Z social gatherings?
Gen Z is increasingly shifting away from digital dating apps in favor of real-life experiences and in-person connections. This trend is reflected in a massive surge in interest for specific hobby-based meetups and social activities. For example, trivia nights with meeting-intent language have increased by 403%, while mahjong gatherings have risen by 235%. Even niche interests like birdwatching meetups have seen a significant jump of 131% as young people seek meaningful IRL interactions.
Why is Jack Schwartz compared to The Great Gatsby?
Jack Schwartz earned comparisons to The Great Gatsby due to his exceptional ability to curate and host massive, high-end social events for Los Angeles teens. He began organizing these gatherings while attending a high school where neighborhood homes are valued at over $3 million. His talent for managing large-scale parties allowed him to transition from a local student organizer into a professional promoter. This reputation for creating exclusive social environments helped lay the foundation for his current business empire.
💬 What do you think? Let us know in the comments! 👇
📰 Source: After School