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⏱ 1 min read
💡 TLDR
Lorenzo Musetti is officially trading his tennis whites for high-end underwear as the new face of IUMAN Intimissimi. From modeling premium cotton sets to rocking brand patches mid-match, he’s totally owning the intersection of elite sports and luxury fashion.
Lorenzo Musetti is officially trading his tennis whites for something a little more revealing, and we are absolutely here for it. The 24-year-old Italian star, who currently holds a No. 20 world ranking, has just been named the new face and brand ambassador for IUMAN Intimissimi. He’s starring in the brand’s Fall/Winter 2026 campaign, showing off his physique in pieces from their Filo Premium collection. Honestly, the man is making high-end underwear look like an Olympic sport.
High Performance Meets High Fashion
The campaign isn’t just about looking hot; there is actually some serious science behind what he’s wearing. Musetti is modeling boxer briefs and tops made from 100% mercerized cotton. For those of us not living in a textile lab, that basically means the cotton was treated under tension to make it shinier, stronger, and better at absorbing dye. IUMAN also developed a new soft microfiber boxer brief specifically with the tennis player in mind. This isn’t just another item on the shelf—it’s a specialized new launch designed to give him total support and movement while he’s crushing it mid-match.
💫 IUMAN also developed a new soft microfiber boxer brief specifically with the tennis player in mind.
Bringing Brand Energy To The Court
This partnership is going way beyond a standard photoshoot. Starting with the 2026 Japan Open Tennis Championships (ATP 500) on September 30, Lorenzo will be sporting an IUMAN patch right on his match shirt for the rest of the season. It’s such a major move for his personal brand, especially since he was already announced as a brand ambassador for Bottega Veneta back in 2025. He is officially owning the intersection of elite sports and high fashion.
Whether he is dominating on the court or modeling premium loungewear, Musetti is clearly entering his main character era. Between the technical upgrades in his gear and these massive luxury deals, his off-court game is just as impressive as his forehand.
Are you more obsessed with the high-fashion campaign vibes or seeing him represent the brand during actual matches?
❓ People Also Ask
What is Lorenzo Musetti's role with IUMAN Intimissimi?
Lorenzo Musetti is the new face and brand ambassador for IUMAN Intimissimi. The 24-year-old Italian tennis star is starring in the brand's Fall/Winter 2026 campaign to showcase their premium collections. Beyond modeling, he will represent the brand during professional competitions by wearing an IUMAN patch on his match shirt. This partnership highlights the intersection of elite professional sports and high-end fashion through his global visibility on the ATP tour.
How is the mercerized cotton used in the IUMAN campaign produced?
Mercerized cotton is created by treating the fabric under tension to enhance its physical properties. This specific manufacturing process makes the cotton shinier, stronger, and much more effective at absorbing dye compared to standard cotton. Musetti models boxer briefs and tops made from this 100% mercerized cotton as part of the Filo Premium collection. These technical upgrades ensure the clothing maintains a high-end look while providing durability for the wearer.
When will Lorenzo Musetti begin displaying the IUMAN brand on his tennis gear?
Lorenzo Musetti will start sporting the IUMAN patch on his match shirt beginning with the 2026 Japan Open Tennis Championships. This ATP 500 event takes place on September 30, marking the start of his on-court brand representation. He will continue to wear the patch for the remainder of the season to promote the partnership during his professional matches. This move integrates his high-fashion endorsements directly into his active athletic career.
What technical features does the new IUMAN boxer brief offer athletes?
The new IUMAN soft microfiber boxer brief is a specialized launch designed to provide total support and freedom of movement. Developed specifically with the needs of a tennis player in mind, the garment focuses on high performance during intense physical activity. This technical design ensures that athletes can move effectively while mid-match without sacrificing comfort. The product bridges the gap between specialized athletic gear and premium luxury loungewear.
💬 What do you think? Let us know in the comments! 👇
📰 Source: Just Jared