✨ Let’s get into it ✨
⏱ 1 min read
💡 TLDR
Neutrogena actually joined the chaos after Tate McRae’s skincare routine went viral for being totally fake! Instead of a boring PR statement, they leaned into the drama with a hilarious "digital detox" post that turned a massive fail into pure marketing gold.
Spill the tea because the internet drama we didn’t know we needed is officially here. After Tate McRae’s recent “get unready” video went completely sideways, Neutrogena decided to stop being a corporate bystander and actually joined the chat. We all saw it—the pop star was miming her skincare routine for Lollapalooza but literally forgot to actually use the products. It was giving staged, it was giving awkward, and the comments were absolutely ruthless about it.
A Digital Detox From the Drama
Instead of sending a dry PR statement, Neutrogena leaned into the chaos with pure TikTok energy. They posted an animated makeup wipe pack on Instagram that basically claimed it was taking a much-needed digital detox after the festival weekend madness. The brand played along with the joke, acknowledging the millions of notifications they received after fans noticed Tate was just holding the bottles near her face without ever removing the cap or touching her skin. I am really, like really good at cleansing your face, but I am even better at causing a scene. It was such a boss move to turn a potential partnership fail into a viral branding moment.
💫 I am really, like really good at cleansing your face, but I am even better at causing a scene.
Signing Off On The Skin Hack
Tate has been a brand ambassador for over a year, so while she hasn’t commented on the specific “oops” moment, she isn’t running away from the spotlight either. She actually doubled down by posting another video mimicking a popular trend where she signs off on what she called the “ultimate skin hack.” Even though fans were joking that the product barely grazed her skin, the engagement is through the roof with over 20 million views on the original clip. Honestly, seeing a legacy beauty brand act this unhinged and relatable is exactly why we stay scrolling. Are you Team Neutrogena for this response, or do you think Tate should have done a proper redo?
❓ People Also Ask
What happened during Tate McRae's viral skincare video?
Tate McRae mimed a skincare routine during her Lollapalooza get unready video without actually using any products. While she held the Neutrogena bottles near her face, she failed to remove the caps or touch them to her skin. This awkward moment led to significant backlash from viewers who noticed the staged nature of the clip. The resulting internet drama quickly went viral, garnering over 20 million views on the original video as fans pointed out the mistake in the comments.
How did Neutrogena respond to the Tate McRae product controversy?
Neutrogena responded by leaning into the social media chaos with a humorous Instagram post rather than issuing a dry corporate statement. The brand posted an animation of a makeup wipe pack claiming it was taking a digital detox following the festival weekend madness. This strategic move acknowledged the millions of notifications received after the viral mishap. By playing along with the joke, Neutrogena successfully turned a potential partnership failure into a relatable and highly engaging branding moment for their audience.
Why did fans criticize Tate McRae's recent skincare content?
Fans criticized the content because it appeared staged and lacked any actual product application. During her video, the pop star held Neutrogena bottles near her face but never actually applied them to her skin or removed the product caps. This led to ruthless comments from viewers who felt the routine was performative rather than genuine. Despite the criticism regarding the authenticity of the skincare hack, the controversy drove massive engagement and helped the video reach millions of people online.
What is Tate McRae's relationship with Neutrogena?
Tate McRae has served as a brand ambassador for Neutrogena for over a year. Although she did not specifically address the mistake in her viral video, she has continued to engage with her audience through social media. Following the controversy, she posted another video mimicking a popular trend where she signed off on an ultimate skin hack. This ongoing partnership remains highly visible online, as seen by the massive viewership numbers generated by her recent content and brand interactions.
💬 What do you think? Let us know in the comments! 👇
📰 Source: E! News